Maurer & Wirtz appoints new managing director

By staff reporter

- Last updated on GMT

Related tags Management Leadership

Germany-based perfume manufacturer Maurer & Wirtz has appointed a new managing director to extend the presence of its brands in international markets.

Previous roles at leading companies

Johannes Verhoog takes over at the head of the family-owned company, which generates annual sales of €130m, after holding international leadership positions at Procter & Gamble, Reckitt Benckiser and privately owned companies.

Most recently Verhoog served as managing consultant at Altran where he successfully restructured the family-owned business, according to Maurer & Wirtz.

In his new role, Verhoog will build on his experience at high profile international companies and smaller family-owned firms to develop Maurer & Wirtz in oversees markets.

Defining goals and strategy

Verhoog said: “My objective is to keep the company on its successful path of profitable growth. Strategically, this means we will drive the dynamic internationalization of our brands.

“We also want to strengthen our position in the market of prestige fragrances by adding other attractive trend labels to our portfolio.”

Verhoog will step into the shoes of Bert Lehnem, who has held the post of managing director for the last nine years.

Under Lehnem, who will stay on at the company as a consultant for brand and corporate strategy, Maurer & Wirtz has doubled its sales and increased its earnings six-fold. The company now operates in 140 markets and has 390 employees.

Maurer & Wirtz will now be led jointly by Verhoog and managing partner Dr. Herman Wirtz.

Wertz said: “We are very glad to have won such an internationally experienced managing director in Johannes Verhoog. I am convinced he will continue our company’s success story.”

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