Bramlage-Wiko releases roll on applicator for anti-aging cream

By staff reporter

- Last updated on GMT

Related tags Packaging and labeling Authentication

Packaging supplier Bramlage-Wiko has developed a new massaging roll-on applicator for L'Oreal Garnier's anti-aging skin care range.

The company, which is part of the RPC Group, developed the new applicator to hold the Garnier Lifting Anti-Wrinkle Toning Cream.

Garnier's UltraLift Pro-X range also includes a Re-Plumping Day Cream for which the company used Bramlage-Wiko's Magic Star airless dispenser.

Reinforcing the brand

The challenge was then to create a roll-on applicator that was sufficiently similar in appearance to appear to belong to the same brand, said the company.

According to the Germany-based packaging supplier the roll-on container is injection blow moulded in PP, and the cap and fitment are injection moulded.

Despite the fact that these production methods are different from those used to produce the day cream the company was able to create exactly the same colour finish.

In addition the same combination of a white fitment and transparent overcap were used for both products to reinforce the brand.

Price hikes from parent company

The company will have to be increasingly innovative to stay ahead of the game in the light of the price increases that were announced by Bramlage-Wiko's parent company the RPC Group earlier this week.

The European-wide player announced price increases of up to 15 per cent as a result of an 'unprecedented and continuing rise in input costs'.

The company highlighted the rising price of polymers, which are some of its primary packaging materials, together with increasing electricity and transportation costs.

"The entire packaging industry is under acute pressure and we are not exempt from this,"​ said RPC chief executive Ron Marsh.

"We have to implement these rises to maintain the viability of the group and deliver a performance that is acceptable to our shareholders."

He said the company was operating on margins that could not maintain the kind of costs increases the industry has been seeing without passing on those costs to customers.

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