Aveda reformulates make-up line with natural pigments

By Simon Pitman

- Last updated on GMT

Related tags: Pigment

Leading natural cosmetics provider Aveda has updated and expanded its Uruku make-up collection, opting for natural annatto pigment instead of synthetics.

The range now includes a new bronzer, an updated and reformulated lip pigment line, together with a new eye accent and cheek/lip crème, all benefitting from the use of the annatto, which is a powdered pigment derived from urukum and mica, and is a light reflecting mineral.

Aveda says that this pigment delivers lasting color for all skin types, with the added benefit of being naturally derived, reducing the risk of toxicity and other drawbacks associated with synthetic pigments.

Tapping into the bronzed look

Tapping into the fashion for bronzing products, the range includes the bronzer and accompanying brush made from cruelty-free taklon bristles.

The bronzer has been formulated to include the skin conditioning ingredient tocopherol, a natural vitamin E soy that contains powerful antioxidants, said to help optimize skin health and complexion.

As well as including the annatto pigment, the new lip pigment contains Brazilian botanical oils derived from organic babassu, maracuja and pequi. It is also fragranced with an organic essential oil consisting of vanilla, anis, cinnamon and mint essential oils.

The reformulated lip pigment range comes with the addition of three new shades - arrowroot, maracuja and sheer ivory nut, adding to the ten other shades that were already in the line.

Conditioning complex

The new eye accent product has also been formulated with the annatto pigment and benefits from protecting botanicals of organic babassu oil and a cupuacu conditioning complex, which comes in four shades.

Completing the range is the cheek and lip crème, which, together with the addition of the natural pigment, also benefits from the same botanical and conditioning complex as the eye accent product and comes in three shades.

Aveda was founded by entrepreneur Horst Rechelbacher and was sold off to Estee Lauder in 1997. Since then it has become one of the company's strongest selling brands, particularly in the hair care category.

Related topics: Market Trends, Colour Cosmetics

Related news

Show more

Related products

show more

See Our Color Changing Glitter Peel-Off Mask

See Our Color Changing Glitter Peel-Off Mask

Tagra Biotechnologies | 22-Jun-2020 | Product Presentation

Tagra’s color changing CameleonCapsTM are enjoyed by formulators and customers alike. From color changing masks, to face washes, and even hand sanitizing...

BENTONE GELS® for D5-Free Formulas

BENTONE GELS® for D5-Free Formulas

Elementis | 26-Nov-2019 | Product Brochure

Newest SILICONE offering for D5 alternative formulations BENTONE GELS create a light texture with dewy finish. An improved spreadability of 30% higher...

How to create the perfect touch!

How to create the perfect touch!

Stable Micro Systems | 25-Feb-2019 | Technical / White Paper

Create the perfect touch!
Want to develop perfect cosmetics? Texture matters. Download this free white paper to learn how objective texture measurement...

Related suppliers

Follow us

Products

View more

Webinars