Skin moisture levels determined in an instant
beauty market, has launched a new generation of its highly
MoistSense moisture metre, a device that could help skin care
brands to promote their products at the point of sale.
As skin care manufacturers are always trying to communicate to consumers, maintaining and determining the moisture levels of skin is essential to keep it in good health, as well as avoiding dry skins and signs of ageing such as fine lines. However, being able to actually demonstrate the efficacy of a product on a consumer's skin could prove to be an essential marketing tool that could also help to inform and educate the consumer about their individual skin care needs. The company, which has offices in the UK, US, Hong Kong and Japan, says that it has improved the design od the MoistSense to make it more hard wearing and easier to use. Marketed as an affordable handheld, battery-powered device that enables quick and easy measurement of the skin's moisture content, it is said to be a good tool for providing proof of a skin care product's efficacy. To operate the MoistSense is simply pressed against the area of skin to be analyzed for just one second, the device then indicates the moisture content of the epidermal layer by a number (0 - 99). Checking the numerical result using the moisture counseling chart on the new LCD screen provides an factual-based aid to recommending the skincare product that will best help improve skin condition and keep it in an ideal condition.
