Natural ingredients drive self-tan market

By Louise Prance

- Last updated on GMT

Related tags Marketing Unilever

Cosmetic manufacturers hoping to capitalise on consumer desire for
darker skin in the run up to the summer season are launching
self-tan lines that incorporate fruit and flower extracts - tapping
into the booming trend for natural skin care products.

An influx of self-tan products and sun care ranges has been launched worldwide during January, with cosmetic giants such as Unilever and L'Oreal battling to attract the beauty conscious consumer - both male and female.

Many of the self-tan products launched include sweet smelling, fruit essences likely to attract consumers keen to seek out products with ingredients they perceive to be healthier and more environmentally friendly in nature.

Market research company Organic Monitor estimates that the European market for natural and organic products is currently growing at 20 per cent a year, and set to surpass a value of €1bn.

Tapping into this kind of growth, Unilever has used Germany as a launch pad for its new Axe Best of Summer body lotion that has self-tan properties that develops over time and contains citrus essences to create a summer scent.

Likewise, premium manufacturer, Chanel, has created a lightweight tanning lotion in the US, Soleil Identite, which incorporates White Lilly extracts that moisturise the skin.

Brazilian cosmetics company, Cria Sim Productos de has made use of vegetable extracts, combining carrot and tomato oil in its Davene Sol de Verao Bronzeadora self-tan lotion, launched in Brazil earlier this year.

However, despite self-tan products notoriously marketed at the female consumer who are constantly striving to better their outwards appearance, another emerging trend from both high profile and smaller companies is the creation of self-tan products aimed directly at the image conscious male consumer.

Global cosmetic company Beiersdorf has incorporated a bronzing cream into its Nivea for Men Summer Look range. Launched at the beginning of the year in Germany, the bronzer is said to tan the skin gradually over three days, whilst incorporating an SPF factor of 15 in order to protect the skin from UVA/UVB rays.

Likewise, Anthony for Men has created a range named Men Safesun launched in the US this month, with a self tanner that incorporates an anti-ageing complex - a dominant trend within the male skin care market at present.

According to market research company, Euromonitor, the self-tan industry in Western Europe currently stood at €521 million in 2005, with a predicted rise to €675 million in 2010.

Related news

Show more

Related products

show more

Calendula Cellular Elixir: Alchemy in a cell

Calendula Cellular Elixir: Alchemy in a cell

Content provided by Naolys | 24-Apr-2024 | Product Brochure

Get ready to experience a cellular evolution in skincare with InnerLift Calendula's advanced Plant Cell biotechnology.

See our latest innovations in personal care

See our latest innovations in personal care

Content provided by Covation Bio™ PDO | 02-Apr-2024 | White Paper

At CovationBio PDO, we’re helping the world achieve its sustainability goals by enabling better performing, better-for-the planet products across a range...

Collagen Reimagined, Discover Biodesigned Type XXI

Collagen Reimagined, Discover Biodesigned Type XXI

Content provided by Geltor | 20-Mar-2024 | Product Brochure

Collagen is the body’s most abundant protein and a mainstream ingredient for beauty. Type XXI collagen transcends a common protein into a powerful bioactive

Empowering natural barrier function for future-proof skin

Empowering natural barrier function for future-proof skin

Content provided by Lucas Meyer Cosmetics | 14-Mar-2024 | White Paper

Corneopeptyl™ is a new patented peptide biomimetic to the LCE6A protein, obtained by green chemistry-based synthesis. By mimicking the LCE6A protein activity,...

Related suppliers