New skin care treatments target niche consumer

By Louise Prance

- Last updated on GMT

Related tags Skin care Baby boomer

A new skin care range, named Skin Actives, has been launched to
target individual skin care needs, and to challenge rival
manufacturers with simple formulations that are said to only
contain active content and minimum allergens.

The range has been created by British cosmeceutical skincare company Eau Rouge and includes six individual skin care treatments that can be used together to create plans specific to each consumer need.

Targeting the lucrative baby boomer generation's desire for 'younger looking skin', the company has created the individual treatments to hydrate, brighten, protect, nourish, firm and boost skin appearance and texture.

Dr Richard Phillips, former Research & Development Director at Crabtree & Evelyn and creator of the product line said,"Skincare is driven by so many factors - including fashion, culture, climate and finance - sometimes efficacy comes low on the list. This means people aren't getting what they need from their skin treatments".

The overall skin care market is a lucrative business with most key industry leaders such as L'Oreal, P&G and Shiseido all creating beauty ranges to target the mass market. However, the new range is aimed more at the niche consumer, with specific skin care needs.

The company states that each different treatment plan combats specialised skin care problems without the addition of fragrance or additives and uses specific ingredients that are proven to combat specific skin issues.

The 'Protect' skin treatment is made with two anti-oxidants. Superoxide Dismutase and Noridihydroguaiaretic Acid, which are said to slow the anti-ageing process by eliminating free radicals from the skin.

Each different treatment has been formulated and intensively researched to work in conjunction with each other, therefore giving the consumer the opportunity to create its own skin treatment specifically designed for individual needs.

As opposed to regular skin care products, the treatments come in cases containing individual, daily treatment bottles, with the company suggesting they were created with effectiveness, rather than fashion in mind.

Phillips created the treatments, aiming them at the premium end of the market, with prices ranging from £70 - £90.

In 2005 Euromonitor International estimated that the total market for skin care products was valued at €38.3 billion globally, a figure that is second only to the hair care sector in size.

Related news

Show more

Related products

show more

Calendula Cellular Elixir: Alchemy in a cell

Calendula Cellular Elixir: Alchemy in a cell

Content provided by Naolys | 24-Apr-2024 | Product Brochure

Get ready to experience a cellular evolution in skincare with InnerLift Calendula's advanced Plant Cell biotechnology.

See our latest innovations in personal care

See our latest innovations in personal care

Content provided by Covation Bio™ PDO | 02-Apr-2024 | White Paper

At CovationBio PDO, we’re helping the world achieve its sustainability goals by enabling better performing, better-for-the planet products across a range...

Collagen Reimagined, Discover Biodesigned Type XXI

Collagen Reimagined, Discover Biodesigned Type XXI

Content provided by Geltor | 20-Mar-2024 | Product Brochure

Collagen is the body’s most abundant protein and a mainstream ingredient for beauty. Type XXI collagen transcends a common protein into a powerful bioactive

Empowering natural barrier function for future-proof skin

Empowering natural barrier function for future-proof skin

Content provided by Lucas Meyer Cosmetics | 14-Mar-2024 | White Paper

Corneopeptyl™ is a new patented peptide biomimetic to the LCE6A protein, obtained by green chemistry-based synthesis. By mimicking the LCE6A protein activity,...

Related suppliers

Follow us

Products

View more

Webinars

Podcast

Beauty 4.0 Podcast