Davi gets onboard online cosmetics craze

Davi hopes that by expanding its skin care range from the Bergdorf Goodman retail shelves, which was introduced in October, onto the Internet it will broaden its presence in this vital retail segment.

The Davi Skin care range is aimed at the premium cosmetics market and is designed for both men and women, created with fermented grape extracts that have antioxidant health benefits.

With online sales gaining momentum, Davi is targeting the holiday consumer's desire for ease and convenience when shopping over the busy Christmas period by retailing on the online sector.

Josh LeVine, co-founder, executive vice president and creative director of Davi said, "The Internet is a powerful medium when it comes to sales, yet it is important to find the right venue for an early stage company, now that our products are accessible globally, we maintain the high-end cache of Davi through our association with Bergdorf Goodman".​

A recent survey released by online marketplace Shop.com shows that consumers gearing up for the holiday season are more likely to shop online this year than any other year, a trend that could impact cosmetic manufacturers that market in-store.

Market research company Jupiter Research recently stated that 'All indicators point to holiday 2006 being the biggest season yet for online shopping'.​

The research showed that consumers will spend a massive $274 million in online purchases this holiday season, a $264 million increase from the comparable season in 2005, when sales reached the $10 million mark.

The NPD Group, a provider of consumer and retail information for a wide range of industries, say that retail chains and online shopping 'round out the top three places people plan to shop this year'.

There has also been a huge drive recently into online sales and marketing, with beauty giants such as MAC and Clinique recently launching online sites as a convenient alternative to buying products without the hassle of going in store.