The tubes are marketed as 'flexibility that is 'clearly' different' that have a soft grip and a squashy to touch feature. The company claims they are amongst the first packaging giants to develop the concept, the range will feature tubes of 35, 40 and 50mm diameter and have a sleeve length of up to 180mm.
Deanna Auker, Marketing Manager for M&H Plastics, told CosmeticsDesign "We saw a gap in the market for this kind of product, and although it is very early days, we have had clear interest in the concept from our household name clients'.
The company, who design and manufacture packaging solutions for the personal care market, has created the translucent tubes to be supple with a high quality printable layer that allows easy viewing of the product and bar codes.
According to Auker, the company's major focus is creating innovative inroads in the packaging industry. The new appointment of CEO Kurt Nyburg at the USA branch of the company looks set to mirror this ethos, set to carrying on the joint and independent initiatives the company thrives on.
Nyburg, who has 17 years of experience in the plastics industry and has moved over from packaging giants, Rexam, will be based in Winchester and said "I am really looking forward to joining the M&H Plastics team and having a positive impact on an already successful business model"
Chief Executive Officer of the UK division of M&H Plastics UK, Mark Bryant, said of the development: "I'm looking forward to welcoming Kurt to the business - his wealth of experience and success in the industry makes him the ideal choice to lead M&H Plastics USA".