Cognis targets natural cosmetic markets with launch of new products

By Louise Prance

- Last updated on GMT

Related tags Cosmetics Cognis

Following the growing consumer need for products that are both kind
to the environment and the user, Cognis, the global supplier of
chemicals and nutritional ingredients, has introduced a number of
new cosmetic ranges including Plantapon, a mild surfactant blend
that is free of chemicals and preservatives.

Plantapon SF is intended to be used in all gentle hair and beauty products, such as mild shower gels, baby cleansing products, facial washes and professional shampoos.

The product was launched at the 53rd SEPAWA congress, held this year in Wurzurg, Germany. It is marketed as enhancing the feeling of well-being and targets the ever-growing holistic market, with it not including alkyl sulfates, betaine, ethylene oxide and preservatives. It is produced in liquid form and is cold processable.

With the 'green' market continuing to be a market leader in the cosmetics industry, Cognis is targeting a fast-growing niche market with the launch of its new product.

The company also used the SEPAWA to showcase other cosmetic lines that are being launched in the near future.

Stressing the growing consumer desire for products that appeal to the senses and that have 'repairing, stimulating and anti-ageing effects', the products and solutions were said to 'allow manufacturers to meet their customers exact demands'.

Cognis, which recorded sales of €3.18 bn and an adjusted EBITDA of €356 m, introduced a new care concept for hair, which sees the combination of Cetiol LDO and Glaudin WLM. This combination is expected to regenerate hair, whilst also being easy to formulate, thus being cost effective for manufacturers.

Targeting many areas of the beauty industry, the company also highlighted a new product launched at the thriving skin care industry. Eumulgin is a strong anionic emulsifier based on Sodium Stearoyl Glutamate.

The product is said to work well with organic electrolytes, such as actives and water-soluble UV filters.

As the organic beauty industry is thriving at present, the product should be well received within the cosmetics market, with the larger companies such as L'Oreal getting on board and inventing products designed to target the niche organics market.

With consumers continuing to opt for cosmetic products that are deemed to be natural and therefore safer, sales of natural & organic cosmetics are projected to surpass the €1 billion mark for the first time this year, with the increase in spend meaning that the market is growing by an average of 20 per cent a year, according to market researcher, Organic Monitor.

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