First ever consumer anti-aging mag launched

By Simon Pitman

- Last updated on GMT

Related tags Anti-aging market Cosmetics Baby boomer American academy of anti-aging medicine

The world's first anti-aging magazine is about to be launched,
tapping into the phenomenal growth of a market that has been
largely defined by cosmetic products such as anti-wrinkle

Driven mainly by the affluent baby boomer generation and its desire to hang on to youthful looks and health, the proliferation of the anti-aging market has now led to the global launch of Elixir, a quality publication that its publishers says is devoted to 'helping you live longer, healthier and happier'.

The editorial focus for the publication will be anti-aging and rejuvenation products and services, covering all launches from the world's leading markets.

Currently the global anti-aging market is estimated to be worth approximately $50 billion dollars, a figure that is expected to hit $56 billion by 2007 - growth that many analysts believe will continue at break-neck speed in coming years.

For the cosmetics industry, anti-aging products have been a consistent and reliable source of growth in an industry otherwise characterized by stagnation and low growth.

Currently anti-aging products account for the biggest share of the skin care market, valued by Euromonitor at €38.3 billion. Naturally, the fact that anti-aging creams, masks and scrubs are a driving force behind the segment as a whole is indicative of how important the cosmetic industry's role is in the anti-aging segment.

Elixir editor, Avril O'Connor, says the launch of the magazine aims to tap into the anti-aging trend in general, by using qualified medical consultation to bring kudos to the magazine's editorial content.

This is backed up by a team of medical consultants from the American Academy of Anti-Aging Medicine. A panel from the Academy will be providing regular consultations over the magazine's contents and will make contributions to each monthly publication.

Aimed at both men and women, the publication will cover a spectrum of topics, which as well as skin care treatments such as cosmeteceutical products, will also include nutraceuticals, fitness, spas, medical anti-aging and rejuvenation therapies.

The magazine will be published in the UK, monthly from November, and aimed at the vast global audience interested in this subject, which is predominantly educated, high income households.

The launch cover price will be £3 ($5.60)and will be sold in newsagents, online and available at five star hotels, spas and gyms and on private charter jets.

The publication is financed by private equity from a consortium of individuals and is based in London's Harley Street.

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