Symrise completes operations restructuring

By Simon Pitman

- Last updated on GMT

Germany-based fragrance and ingredients player Symrise has
completed a restructuring programme across its entire organisation
that will see the company divided into two clear division
consisting of a supply chain and operations businesses.

The company says that the primary reason for the restructuring is to increase effeciencies and to present a more service-orientated business to suit customers' tight timeframes.

With this goal in mind, Gerold Linzbach, who took office as CEO in March 2005, launched a strategic restructuring of Symrise globally, which was implemented from the start of last summer.

Since then the Aroma Chemicals and Cosmetics Ingredients divisions have been consolidated into one new unit, the Sensory Ingredients division.

On top of that, the structure of the Operations division was established globally; with all support functions such as IT, Logistics, Technology and the Environment, and Corporate Communications outsourced.

Corporate functions have also been consolidated with Human Resources, Finances and Legal Services being regrouped into a 'Corporate Center', eneabling the company to profit from adminastritive synergies.

The company claims to have achieved particulalry good results from the restructuring of it supply chain, which now boasts a reliability rate of 99 per cent, while the accident rate has dropped to almost zero.

However, two big steps remain as part of the ambitious scheme. The first will be to create one business unit for the company's Fragrances and Sensory Ingredients businesses, while the second will be to increase entrepreneurial spirit and customer focus amongst its staff.

The consolidation of the fragrance and sensory divisions will mean that aroma chemicals, fragrance compositions and cosmetics ingredients will all be offerered as part of the same chain.

Meanwhile, prior to the restructuring more than half of Symrise's workforce were not employed directly by the company. The new workforce struture means that now the entire workforce is directly linked and orientated to the business.

Linzbach explained that the programme is aiming to achieve: "Intelligent and tailored product solutions from one source is what sets us apart from other, more traditional, suppliers."

"It is our ambition to create a culture which never accepts the status quo, and constantly pushes the boundaries to the benefit of our clients",​ added the CEO.

The restructuring also includes a new management team, which sees the appointment of Achim Daub, previously Global President Fragrances, as head of the new division and Heinz-Jürgen Bertram, who has until now been head of Global Operations, and will now be responsible for Symrise's Flavors division.

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