Cosmeeting gears up to increasingly international audience

- Last updated on GMT

Cosmeeting Beyond Beauty, the Paris-based cosmetics and toiletries
brands expo, is due to open its doors for the third year in a row
this September. As the show grows the organisers claims that this
year it will be a tool for working, exchanging and communicating on
a more international basis, reports Simon Pitman.

The exhibition​, which will run from 12th to 14th September at Parc des Expositions at Paris-Nord Villepinte will provide a platform for around 400 international beauty brands, presenting a variety of new products.

The organiser, ITEC, says that exhibitors from 28 countires are already signed up to fill the 25,000 square metres of hall space, all divided up into clear areas for different product categories - a move that aims to make the show more easy to navigate.

The different category areas will include Le Salon for perfumes, cosmetics and skin care products; Zoom, which will highlight some 36 niche and future brands; Bio Pharma for organic and natural-origin products; Lifestyle for ambiance fragrance and beauty gift items and Beauty Accessories.

In particular the organiser says that it has worked hard to develop the Zoom category. When the show first started off, Zoom featured just 16 manufacturers, but now the growing importance of this area means that it has become a 'looking post' for the industry, where many of tomorrow's star products will be previewed.

So far ITEC says that bookings are looking strong and increasingly international, with 33.6 of the new exhibitors for this year showcasing new brands in all categories. New exhibitors will include Swedish hygiene products business Trust Man Internatioanl, Sarbec Technologies from France, Pimkin Fragrances of Turkey and German make-up provider Cosnova.

The show will also feature a complete conference programme, which will cover: The Market Cycle, giving an assessment and understanding of the most dynamic markets; The Distribution Cycle, taking advantage of key features of various networks; The Regulation Cycle, looking at good production practices, product limitations and the implications of the EU's Reach legislation; and the Market Cycle, which will analyse the performance of current star cosmetics and personal care products.

The show will also feature the Beauty Challenger Awards, which will include 80 competitors from the US, UK, France, Italy, Spain, Sweden and Finland all vying to get their new products recognised.

Including the associated Spa & Institut by Cosmeeting and the Creative Beyond Beauty shows total exhibition space will be 50,000 square metres, attracting 15,000 visitors, 40 per cent of whom will be international, the organisers say.

Related topics: Market Trends

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