Luxe Pack bought out by auto industry promoter

- Last updated on GMT

Related tags: Luxe pack, Cosmetics, São paulo

French automobile and industrial communications company ETAI has
acquired the Luxe Pack trade show from French trade-show organiser
IDICE, reports Simon Pitman.

Held in Monaco each Autumn, the European Luxe Pack​ show is one of the biggest events for companies on the yearly show-going calendar for companies involved in all aspects of packaging for the cosmetics and personal care industry, particularly perfumes and make-up products.

The deal also includes the right to stage the two other Luxe Pack events, one held in Brazil each year, the other in the US.

The event also caters to a host of other luxury goods, including wines and spirits, luxury foods as well as jewelry and watches.

ETAI's​ acquisition is a diversification from its principle events focus, which is trade show for the automotive industry. It has another arm that publishes books, magazines and promotional materials for the automotive industry.

ETAI director Christophe Czajka presides over a company with 350 employees and a turnover of €50 million.

The company said that it had forged the deal in an effort to diversify its portfolio away from the automotive industry as well as giving it the opportunity to extend its events business.

The deal also includes the rights to two other trade show for the plastics industry held in France each year. These are the International Plastics Industry Forum held in Oyonnax and the Plastic and Composites Forum held in Angers.

The 18th Luxe Pack Monaco is due to run from 2 to 5 November this year, with the organiser's claiming that 320 exhibitors will be showing to around 5,000 visitors.

It is the only event of its kind catering to the luxury end of the consumer packaging industry and for this reason it has become very popular with high-end fragrance and cosmetics manufacturers.

Luxe Pack Brazil was held in Sao Paulo on 13 and 14 April, this year, while Luxe Pack New York is scheduled for 7 and 8 June, 2005.

Related topics: Market Trends

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