Gerresheimer presents 'expressive' packaging

- Last updated on GMT

Related tags: Perfume, Gerresheimer

Expression is to be the key word for design innovation in 2004,
according to the German Gerresheimer group that exhibited at
Cosmoprof in Bologna over the weekend. New design ideas were
filtered from regional and international markets and homage was
paid to previous design success in the cosmetic and fragrance
sectors.

Under the joint Gerresheimer umbrella brand name, Nouvelles Verreries de Momignies (Belgium), Spessart Glas, Tettauer Glashüttenwerke, Wisthoff (Germany) and Verretubex (France) displayed their latest glass and plastic designs at the Cosmoprof exhibition held in Germany on the 2-5 April.

New functional techniques enabled the company to offer incorporations of plastic and glass packaging for the cosmetic industry.

"The possibilities have never been as varied and individual as they now are to create powerful brand images and, through the packaging itself, reach new target groups on an emotional level",​ said Gerresheimer's marketing and communication director Burkhard Lingenberg.

The Gerresheimer Group is a leading international supplier of high-quality packaging and system solutions made from glass and plastic, especially for the market segments of pharmaceuticals and cosmetics.

The key focus of the Gerresheimer display at Cosmoprof was to carrying forward past successes in design trends and developments, 'to provide not just packaging but art in everyday use', said Burkhard.

The Group's design experts presented artistically finished glass and plastic falcons to manufacturers in the perfume and cosmetic sector, claiming particular appeal to the makers of fine fragrances and high-quality cosmetics.

Gerresheimer​ manufactures in 17 locations in Europe and America and sales totaled €550 million last year.

Related topics: Packaging & Design, Packaging

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