Colgate to focus on oral and personal care

- Last updated on GMT

Related tags: Laundry detergent

Consumer goods giant Colgate-Palmolive announced on Monday it has
agreed to sell its European laundry detergent brands to rival
Procter & Gamble in order to focus on its oral and personal
care businesses.

Consumer goods giant Colgate-Palmolive announced on Monday it has agreed to sell its European laundry detergent brands to rival Procter & Gamble in order to focus on its oral and personal care businesses.

Details of the agreement were not disclosed, but the companies revealed that P&G will acquire the Axion and Gama brands in France, Dynamo in Denmark, Dinamo in Italy, and Ajax in Sweden. The agreement does not involve any facilities or employees.

Reuben Mark, Colgate​'s chairman and CEO said the sale would increase the company's European gross margin and was "consistent with Colgate's strategy to de-emphasise detergents while investing in our high margin, fast growing oral and personal care businesses".

Paul Polman, president of Western Europe at P&G​ commented: "This deal is great news for P&G. It is fully in line with our strategy to focus on and build our fabric care business - a core category for P&G. This move will strengthen our portfolio of laundry brands in Western Europe and provide better value and more choices for our consumers."

Colgate said it expected that the one-time gain resulting from the transaction to be offset by one-time charges associated with divesting these detergent operations and associated actions.

The sale is subject to approval by regulatory authorities in France.

Related topics: Market Trends, Colour Cosmetics

Related news

Related products

show more

Lumson introduces TAL: the first aluminum airless

Lumson introduces TAL: the first aluminum airless

Lumson the leading company specialized in the production of primary packaging | 05-May-2021 | Product Presentation

Light, versatile, ecological and highly customizable, TAL is the first airless packaging in an aluminum container, that combines technological innovation...

SunCaps™: Efficient Encapsulated UV Filters

SunCaps™: Efficient Encapsulated UV Filters

Tagra Biotechnologies | 02-Nov-2020 | Application Note

These microcapsules UV filters, made of cellulose-based polymer, are unbreakable and transparent. Their innovative formulations improve functions and UV...

See Our Color Changing Glitter Peel-Off Mask

See Our Color Changing Glitter Peel-Off Mask

Tagra Biotechnologies | 22-Jun-2020 | Product Presentation

Tagra’s color changing CameleonCapsTM are enjoyed by formulators and customers alike. From color changing masks, to face washes, and even hand sanitizing...

Related suppliers

Follow us

Products

View more

Webinars