Spicing up the old shaving routine
announced the introduction of Old Spice High Endurance shaving
products for men for which the trademark is licensed from Procter
Product development and marketing company Universal Group today announced the introduction of Old Spice High Endurance shaving products for men for which the trademark is licensed from Procter & Gamble.
Old Spice High Endurance range comprises triple-blade razors, shave gels, pre-shave and after shave products for men.
The 'shaving system' product is described as including an ergonomically-designed handle with rubber grips for better control, pivoting head with even pressure across three blades, co-polymer bar to stretch the skin comfortably, lubricating strip, open-back design for easy rinse and extended use, and free travel case.
The disposable razors meanwhile are claimed to have the same high quality as the shaving system, with the convenience of disposable razors, packaged as a four-pack.
The range also includes three different shave gels said to be specially formulated for guys' unique facial skin care needs and each designed to help solve shaving problems that men experience every day. 'Beard Minimizing' is described as a unique product made with Capislowä, a natural ingredient designed to help reduce 5 o'clock shadow. 'Cleansing' contains tea tree oil for healthy-looking skin and 'Sensitive/Hydrating' is a dye-free, unscented foam with vitamin E and aloe.
The High Endurance pre-shave face care products comprises a cleansing pre-shave wash with tea tree oil "to gently remove impurities and excess oils for clean, healthy-looking skin" and an 'invigorating pre-shave scrub'. This latter product reportedly contains Jojoba beads to soften facial hair for a more comfortable shave, remove dead cells without drying or irritation, and help remove dirt and oils which can cause ingrown hairs and razor bumps.
Finally, the after shave face care products range consists of a soothing after shave balm, sold as a lightweight, absorbent gel that reduces stinging and shaving irritation, 'Beard Minimizing after shave lotion', a blend of moisturiser and after shave, also made with Capislow that the company claims helps reduce the appearance of 5 o'clock shadow; and 'sun protecting after shave moisturiser', a non-greasy SPF 15 sunscreen and moisturiser all in one product.
Commenting on the launch Mark Richard, director of marketing at Universal Group, said: "As a leading brand in men's antiperspirant/deodorant and personal cleansing categories, Old Spice High Endurance has always delivered what guys want in their personal care products. This new line of shaving and face care products will continue to meet the needs of discriminating men, offering them high quality and excellent value."
The Old Spice High Endurance shaving and face care products will launch nationwide in the US on May 2003, but is sure to enter the transatlantic market in the near future.