US product development company Universal group - that licenses the Old Spice High Endurance trademarks from the Procter & Gamble company - today announced the introduction of eleven new products for men.
"As a leading brand in men's antiperspirant/deodorant and personal cleansing categories, Old Spice High Endurance has always delivered what guys want in their personal care products," said Mark Richard, director of marketing at Universal group. Adding that the new line of shaving and face care products 'will continue to meet the needs of discriminating men, offering them high quality and excellent value.'
Among the eleven new products to hit the market are 'High Endurance Shave Gels' - three versions especially formulated for facial skin care needs. Beard Minimising, a product made with Capislow, a natural ingredient designed to help reduce 5 o'clock shadow, Cleansing, with tea tree oil for healthy-looking skin, and Sensitive/Hydrating, dye-free, unscented with Vitamin E and aloe vera.
Other products include 'Cleansing Pre-Shave Wash with Tea Tree Oil' to remove impurities and excess oils for clean, healthy-looking skin and 'Invigorating Pre-Shave Scrub', with Jojoba beads to soften facial hair for a more comfortable shave, remove dead cells without drying or irritation, and help remove dirt and oils which can cause ingrown hairs and razor bumps.
The Old Spice High Endurance shaving and face care products will launch nationwide in May 2003 and be available at supermarkets, pharmacies and