Forecasting

The pressures of inflation have turned more consumers into 'value hackers ' who seek out dupes and deals, according to Euromonitor (Image: Getty)

6 things beauty consumers will expect in 2024

By Kirsty Doolan

As we head towards a new year, we’ve sought out evidence-based insights from industry analysts to get a glimpse into the mind of beauty consumers. Read on to discover what they will want, need and expect from brands and products in the next year.

Age Before Beauty: Sustainability

part 4 of 4

Age Before Beauty: Sustainability

By Deanna Utroske

Stress is a huge factor in daily life and inevitably impacts the bottom line. Forecasters caution beauty brands to look beyond 2020 and plan for the best, long lives of their brands, their consumers and the planet.