Cosmetics and personal beauty care product companies can directly engage with consumers requiring more information before making a purchase – and 1:1 texting provides an opportunity to establish that relationship quickly.
The beauty industry can connect better with consumers by rethinking how it communicates and markets sustainable product offerings, bringing additional aspects into the narrative, say industry executives.
The social-selling beauty company took its popular paper brochure digital in 2018, introduced a mobile-first training solution for Avon representatives in May, and is now working with Fuse to create a digital education and communications platform for...
More needs to be done to increase consumer understanding of natural hair care products and better communication is the way to do this according to consumer goods giant Unilever.
Estee Lauder has announced that CeCe Coffin will be promoted to senior vice president Global Communications of the Clinique brand, with the aim of driving consumer interest and global growth of the brand.
Traditional advertising is not dead but needs to be combined with new online tools such as social media to be truly effective, claims digital marketing specialist.
The International Fragrance Association (IFRA) has published a list of fragrance ingredients used by the industry as part of its aim to be more transparent.