Shaving company Schick launched a rebrand in March focused around showing a wider variety of men, minimalist design and user-generated consumer stories on social media. CosmeticsDesign interviewed Matt Bell, senior vice president of North America at Edgewell...
Evonik is responding to the ongoing global enthusiasm for male grooming with a new set of formulations for the cleaning, conditioning and care of beards.
Trend watchers have been predicting the end of the beard trend for several years now, but with solid evidence pointing to its demise, how will it affect the men’s grooming category?
Sales for male grooming in Australia are taking a hit from the decline in men’s shaving, driven by the rise of the ‘hipster’ sub-culture and the increase in popularity of facial hair.
The men’s grooming category is thriving, thanks in no small part to the consumer beard trend, and now shaving and facial hair maintenance products occupy distinct niches in the personal care industry.
Ingredients supplier Sederma has launched a hair growth minimising ingredient that it claims can help slow the growth of hair, and reduce its thickness, in the underarm and beard areas.
Gillette, the US male grooming company, claim that sporting a
facial adornment - ranging from beards, and moustaches, to designer
stubble - can seriously hamper your chances of success in the
fields of wealth, politics and power....