Headlines

Man-of-the-moment Timothée Chalamet stars in the campaign, which was directed by film legend Martin Scorsese

Chanel unveils new campaign with Timothée Chalamet and Martin Scorsese

The French prestige fragrance brand has collaborated with the iconic film director and Bleu de Chanel ambassador Chalamet for a new marketing campaign…

The beauty aesthetics space is becoming much more holistic in its approach (Image: Getty)

How boundaries are blurring between tweakments and cosmetics

As the beauty industry continues to grow, where can it go next? One potential avenue is more crossover with the ‘professional beauty’ salon/spa industry and aesthetics treatments space. We explore what this means for the cosmetics industry as we know...

The investment is part of the retailer’s focus on an O+O (Online + Offline) strategy

Superdrug: opening 25 brick-and-mortar stores in 2024

The UK-based health and beauty retailer is massively investing in bricks and mortar and will have opened 25 new stores by the end of 2024 – as it celebrates its 60th year on the British high street.

Gillette Venus launches Power of Smooth ad campaign in partnership with elite Olympic and Paralympic swimmers

U.S. Olympic Gold Medalist Lydia Jacoby, U.S. Paralympic Gold Medalist Anastasia Pagonis, U.S. Olympic Silver Medalist Torri Huske, and others will serve as brand ambassadors for the new campaign which launches today.

Sudocrem switches marketing focus due to “changing societal patterns”

The heritage personal care product was originally focused on soothing the skin of babies with nappy rash, but a new campaign – partially sparked by falling birth-rates – sees it change its focus…

Byoma: targeting the Gen A consumers “breaking” their skin barriers

According to the viral-on-TikTok skin care brand Byoma, the Generation Alpha skin care boom – AKA the ‘Sephora Kids’ – has become an “epidemic” due to “lack of education resulting in mis-purchasing products”. Here's how the brand plans to...

Why Jo Malone London made Tom Hardy its new brand ambassador

Estée Lauder Companies-owned fragrance brand Jo Malone London has named Tom Hardy as a new ambassador for its Cypress & Grapevine Cologne Intense fragrance. Here’s why…