New Google Glass to colour match using technology from skin tone app

Google Glass is a type of wearable technology with an optical head-mounted display that became available to the public in May, 2014, but was stopped in January of this year so that the global tech firm could develop the product further.

One of these new developments will include the Techkon ColorCatcher as a simple and fast way to capture, specify and match a colour, Daniela Louise Heinemann, Project Manager InnovationLab at Techkon, tells CosmeticsDesign-Europe.com.

“Now, we have embedded this core technology into the Google Glass platform,”​ she says. “It consists of two parts: The ColorCatcher Glassware – which is the equivalent to an app for smartphones and can be downloaded in the Glassware Store and the Glass ColorChart.”​

The Google Glass with the ColorCatcher technology works by placing a Colorchart on any colour that the user wishes to capture, which is then instantly focused through the glasses, and the colour is captured and displayed automatically.

Heinemann adds that it will build on the technology used for the company’s own skin tone matching app.

“Generating digital colour data opens up quite interesting opportunities for a lot of industries. They can bring their coloured product palette to millions of mobile devices and give their customers an easy access with a smart colour capturing tool,”​ she continues.

“Therefore we offer tailor made solutions based on this technology.”​

Colour matching cosmetics​

Colour matching is a popular technology in the cosmetics industry and is a progression from many beauty apps which show consumers which products will best suit them and what they would look like on.

This is a powerful technology for the cosmetics industry as it builds the bridge from conventional commerce to e-commerce, increasing sales, decreasing return rates, and helps collect ‘smart’ data about consumers’ buying behaviours

“We see technology trends such as ‘Wearables’ as having high potential,”​ continues Heinemann. “Smartphones are already established in our daily life and so might data glasses be in several years.”​

The Catch Your Skin Tone smartphone application developed by Techkon and is the basis for the new Google Glass venture, is a smartphone application especially developed for the cosmetic industry which captures skin tones and matches them with cosmetic products.

The app also requires the user to place a Colorchart onto their forehead, cheek and chin and capture this on the device’s camera, before suggesting products based on the collected colour data.

The suggested products are then just a touch of a button away from being purchasing online.