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New brand, new strategy as BASF hones its cosmetic focus

Dispatches from in-cosmetics

New brand, new strategy as BASF hones its cosmetic focus

By Andrew McDougall

After a year of dealing with mergers and creating a single focus for its personal care business, 2012 is all about delivering customer benefits and developing ingredients in line with trends, which are quick to market, for chemical company BASF.

The 8th edition of PCD opens its doors tomorrow

The 8th edition of PCD opens its doors tomorrow

By Michelle Yeomans

The 8th edition of PCD dedicated to packaging innovation for perfumes and cosmetics kicks off tomorrow, the 8th of February for a two day exhibition in Paris.

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