A new study from Cancer Research UK shows that skin damage in British sunbed users is leading twice as many of these individuals to use anti-ageing products in an attempt at fighting back wrinkles.
The research shows that 43 per cent of sunbed users in the country are actively using anti-ageing products, as opposed to 20 per cent of those who do not use sunbeds stating that they used anti-ageing products as part of their daily beauty routine.
The study also revealed that, while many sunbed users are ‘addicted’ to having the sun kissed look, more than two thirds of them – 68 per cent – are concerned about the ageing effect the treatments are having on their skin.
This also means that sunbed users are beginning their anti-ageing skin care regimes earlier than their counterparts who stay away from the tanning salons, with 19 percent stating that they have started to use anti-ageing treatments by 25, compared to just 5 percent of individuals in the same age group who did not use sunbeds.
Sunbeds willing to spend more on anti-ageing regime
The Cancer Research UK study also shows that sunbed users are willing to pay significantly more on their anti-aging regimes.
The organisation’s study showed that of those that use anti-ageing products, 30 per cent of sunbed users spend more than £20 (€26) per month, as opposed to only 8 percent of non sunbed users.
Ironically, despite the concession that sunbed users are spending more on anti-ageing products at an earlier age, the survey results also revealed 7 percent claimed that using a sunbed helped them feel younger.
Possible opportunities for skin care manufacturers?
Whereas the statistics underline the worrying fact that sunbed users are damaging their skin, often at an early age, it also points to opportunities for skin care manufacturers, possibly even for the creation of skin care lines specifically dedicated to sunbed users.
According to Cancer Research, its findings underline the fact that overexposure to UV rays from sunbeds causes photoageing of the skin caused by cosmetic damage to the skin’s pigmentation.
Further to this, the organization also warns that, on top of making individuals’ skin look visibly older, overuse of sunbeds has also been linked to damage DNA damage in skins, which, when built up over time, can lead to skin cancer.