
Why Unilever is premiumising its deodorant category
The British beauty and personal care multinational Unilever is betting on skincare-led whole‑body deodorants for 2026 growth.
News & Analysis on Cosmetics Innovation

The British beauty and personal care multinational Unilever is betting on skincare-led whole‑body deodorants for 2026 growth.

FMCGs and ingredients suppliers see the beauty market as an attractive alternative

We spoke to leaders from Perfect Corp., Haut.AI and the Icahn School of Medicine at Mount Sinai to hear their 2026 predictions on how AI will affect NPD, regulatory readiness and competitive strategy across the US cosmetics value chain.

Strong makeup gains boosted Puig’s 2025 sales, but CEO expects fragrance market to begin to level off.

Selfridges’ has upgraded its Fragrance Hall to reflect the market and elevate its niche perfumery offering.

New research reveals how three consumer profiles are reshaping beauty brand advocacy.

To unveil its inside-out beauty innovations, Vichy created a clinic-style popup in Paris that fused holistic beauty with health tech.

As Gen Z drives demand for new scent formats, Sol de Janeiro launches jelly fragrance sticks.

Premium haircare, fragrances and DTC sales all fuelled L’Oréal’s sales success for the last financial year.

Unilever’s Dove is redefining the premium body wash category with its new serum and oil innovation.

L’Oréal’s Lancôme brand is set to bring Timeline’s biotech longevity actives into mainstream skincare.

Unilever’s 2025 sales results show that its focus on science‑led, premium beauty is paying off.

We explore why innovative makeup brands such as Pat McGrath Labs and Barry M are suffering in the current market, and what other brands can do to prevent similar issues.

Warpaint London expects the acquisition to support its retail expansion.

Code8 Beauty will open a new 800 sq ft flagship in Covent Garden’s Seven Dials this May.

From next-gen skin monitoring wearables, to smart devices for a personalised shower, here are some of the latest innovations we’ve spotted.

Swiss skincare business Galderma’s new data reveals what menopausal women want from skincare solutions. We spoke to its global head of injectable aesthetics to learn what this research means for the future...

Beauty multinational Estée Lauder Companies raised its full-year outlook, as progress on cost controls helped offset continued tariff pressure.

Star‑studded brand partnerships are already shaping this year’s beauty landscape. Here are five major beauty brands that are betting on celebrity ambassadors for 2026 and why…

French beauty exports stall as global competition intensifies...

The CTPA’s director-general shares more on the trade body’s 2026 priorities for UK cosmetics regulation, sustainability and more key industries topics...

From the latest fragrance innovation to the new cosmetics stage, we spoke to the organisers of Cosmoprof 2026 to find out what we can expect at the show this year.

Refillables, Mind Oasis and new stores fuel Rituals Cosmetics’ 2025 surge, as the brand marks its 25-year anniversary.

The Director‑General of trade body Cosmetics Europe discusses the regulatory challenges and priorities facing beauty and personal care companies this year.

Are pro‑procedure skincare formulas the next big anti‑ageing shift? Olay’s new Regenerist Treatments target demand for clinic‑style results...

Haircare supplement brand Nutrafol has launched its first life-stage-specific formula for men, marking nearly a decade since the company innovated in the men’s supplement category.

The iconic UK-based colour cosmetics brand Barry M explores a sale amid rising manufacturing cost pressures.

Crosslinked hyaluronic acid has been shown to enhance the penetration of hydrophilic skincare actives, offering formulators new opportunities for efficacy and simplified systems.

Galderma unveils global survey data at IMCAS 2026 revealing menopause‑related skin care knowledge gap, skin changes and the growing role of aesthetic treatments in menopause skin care.

In 2025, the French luxury multinational LVMH saw flat revenue yet higher profit in its Perfumes & Cosmetics division.

UK retailer Selfridges new recycling scheme includes hard‑to‑recycle fragrance bottles.

This month’s global beauty news headlines encompass exciting innovations, regulatory pressures, and acquisitions with significant industry impacts.

The UK bath care brand Westlab is targeting market expansion with mineral bath salts TV launch.

Last week, non-profit Canopy invested $2bn (€1.67bn) to scale next‑gen materials for packaging. Here’s why it thinks these materials are critical as global fibre supply tightens.

Red berries like raspberry are leading a new wave of juicy notes in luxury perfumery.

The new H&M x e.l.f. perfumes were designed to bring ‘premium for all’ to the perfume category.

Heritage French beauty brand Clarins is betting on AI skin analysis to enhance in-store consultations and transform skin analysis.

French multinational L’Oréal Group is betting on AI and making Hyderabad, India a global beauty tech hub.

A new report unveiled at the World Economic Forum in Davos states that women’s health issues, such as menopause symptoms, will be the next frontier for investment.

A supplement containing fresh eggshell membrane was more effective at improving aging skin than hydrolyzed collagen, according to a new study published in Frontiers in Nutrition.

The renaissance of fine fragrance has fuelled the creation of a new B2B event in London, the International Maisons of Fine Fragrance. We spoke to the founder to find out more…

A new longevity hair care review from French multinational LVMH reveals useful learnings for future product development.

In stores and online, Sephora customers will be able to explore a dedicated K‑Beauty zone curated by Olive Young.

The German personal care company Beiersdorf has formed a skin microbiome partnership with pharma research institute HIPS to unlock new skin care actives.

Makeup brand P.Louise is redefining TikTok Shop through live commerce entertainment and a clever collectable strategy. Here’s how…

From paper to QR codes and the reinvention of the refill, what do beauty and personal care brands need to know about the packaging of the future?

Here’s why the celebrity makeup artist brand is expanding into Sephora Middle East.

Demand for compact beauty products rises, driven by travel retail, pricing and Gen Z consumer experimentation.

What factors can we expect to see shape the haircare industry and future NPD between now and 2030? One expert from Kao Corporation’s salon division shares her insights…

From wellness to personalisation and foodie scents, experts reveal the top fragrance trends for 2026…