Beauty tech and digital

Revieve dives into personalistaion trend

Revieve dives into personalistaion trend

By Simon Pitman

Finland-based Revieve, a leader in digital solutions to track beauty shopping trends, has expanded its Digital Beauty Advisor service to help brands acquire key data for skin and beauty-related consumer habits.

Beauty battle: the threat of supermarket beauty sites

Guest article

Beauty battle: the threat of supermarket beauty sites

By Lucy Whitehouse

In this guest article, we discover how health and beauty retailers can ensure they stay ahead of the curve and fight off the competition in an ever more competitive retail landscape.

5 best digital engagement efforts in beauty

5 best digital engagement efforts in beauty

By Lucy Whitehouse

From a new ‘Fitbit for skin care’ to Uber’s on-demand beauty services, we round up our favourite recent triumphs in the area of digital engagement.

Nivea invites creative minds to collaborate on innovation

Nivea invites creative minds to collaborate on innovation

By Simon Pitman

Nivea launched its crowd sourcing innovation think tank Co-Lab earlier this month and has now opened up the initiative to creative minds from the UK, Korea and Brazil to take part in an ‘ideas pitch’.

Amazon’s beauty retail: ‘Reef safe’ claim in demand

Amazon’s beauty retail: ‘Reef safe’ claim in demand

By Lucy Whitehouse

Together, health & personal care and beauty are a significant amount of Amazon’s consumables retail in the UK: in the recent quarter, they generated £130 million in sales, up roughly 40% year on year.

Digital influencers – from myth to practice

Digital influencers – from myth to practice

By Lucy Whitehouse

Beauty brands have stepped it up with digital offerings, but still lag behind non-professional video bloggers in terms of direct influencer impact. Can they catch up?

Avon product brochure goes digital

Avon product brochure goes digital

By Deanna Utroske

The multinational social-sales beauty brand is continually revamping its business these days. There have been drastic changes in leadership, real estate, product manufacturing…the list goes on. But Avon hopes the move to digital brochures—in 12 countries...

Personal care brand Dove adding watermark to untouched ad photos by 2019

Personal care brand Dove adding watermark to untouched ad photos by 2019

By Deanna Utroske

The Unilever brand, acclaimed for its Self-Esteem Project, announced a ‘No Digital Distortion Mark’ initiative this week. In doing so, Dove joins a growing number of brands, retailers, and media that have given up Photo Shopping—and are verifying as much...

Croda’s new personal care website

Croda’s new personal care website

By Lucy Whitehouse

In a bid to offer a comprehensive web presence, Croda, international personal care ingredients supplier, has launched a website dedicated to personal care formulators.

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