Ongoing concerns around greenwashing, rising supply chain costs and a growing need for transparency are the top issues facing the green beauty industry this year, according to an expert consultant.
The investment into tools that empower consumer education regarding ingredient transparency should remain a primary priority for manufacturers and suppliers to the cosmetics and personal care industries looking to maintain competitive in 2023, says BASF.
In a landscape of fluctuating consumer trust amidst, blockchain technology provides beauty a means to offer full transparency around sustainable product claims, says the MD of Provenance.
Trade association Cosmetics Europe has launched a cosmetic ingredient database tool in 14 different languages to provide reliable and verified information for consumers across Europe.
Introducing digital product passports will be a strong move in tackling greenwashing in various industries, including cosmetics, but will also open up plenty of opportunities to differentiate and engage with consumers, says a digital expert.
Building communities and taking a ‘virtual first’ approach will be key to future success in the beauty metaverse, but brands will also need to play outside that space to engage other consumers looking to embrace tech, say industry experts.
Fragrance continues to be a dynamic and innovative field, with transparency, nostalgia and tech-forward formulations set to gain importance in the coming years, say industry experts.
Swedish digital startup Skinfo has developed an online tool to simplify the display of beauty ingredients online, driving transparency and helping to build consumer trust, its founder says.
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Beauty has plenty of opportunities to employ cutting-edge technologies to improve consumer services and supply chains, but these innovations can also simplify very large data sets and manage complexities across businesses, says the marketing head of L’Oréal...
Customers are increasingly looking to consumer brands to bring them more eco and socially responsible products, but most of that work has to be done much earlier in the supply chain.
International beauty major L’Oréal has launched a fragrance disclosure model designed to inform consumers of ingredients used across its entire global portfolio of brands and products, kickstarting with a US rollout.
Green beauty is evolving fast but there is so much more industry can do around transparency and communication on sustainability, especially backing up claims, says the CEO of sustainable communications software specialist Provenance.
The global beauty and personal care market is bouncing back from a difficult COVID-19 period, and skin care will be the frontrunner in future growth as consumers continue to prioritise ‘skinimalism’ routines, according to Euromonitor International.
Carbon neutrality remains relatively nascent in beauty and personal care, but extensive and long-standing green efforts and a strong consumer appetite will propel the sector in the ongoing race, says a GlobalData analyst.
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Advancing digital tools that help men and women select suitable skin care products is a huge opportunity and brands should be doing everything to be as transparent and informative as possible, says Estella Benz, founder of Skin Match Technology.
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Transparent and highly engaged beauty brands working to contribute to the net good of people and the planet will be the only type of business to succeed in 2023, says the director of beauty at WGSN.
As the beauty and personal care world explores how it can achieve circular beauty, consumers want to see zero waste and supply chain transparency made a reality in the burgeoning category they define as ‘clean’, say beauty experts.
French direct-to-consumer (D2C) startup Typology has achieved B Corp certification just two years after launch – a move of great significance to its founder who wants to carve out a positive impact brand.
Beauty consumers worldwide are demanding open and honest brand communication on product formulations and ingredients in a digital world strained by unreliable and biased information, says the deputy CEO of L’Oréal.
The British Beauty Council has published a report that aims to kickstart conversation and collective action on sustainable beauty at a time it defines as critical given the ongoing climate emergency.
French direct-to-consumer cosmetics startup Typology is only 18 months old but growing up fast in a hyper-competitive cosmetics scene it has vowed to ‘demystify’ with minimalist ingredient lists and a matching genderless aesthetic.
Personal care major Johnson & Johnson has outlined a range of measures in its ‘healthy lives mission’ program that aim to boost sustainability and improve the health of consumers over the next ten years.
The ongoing COVID-19 pandemic has inspired a wave of cosmetic creators eager to develop and refine product concepts at-home, and design and engineer specialist Mayku wants to support this growth with its desktop vacuum former.
The ongoing COVID-19 pandemic has fuelled seismic change worldwide, but consumers are also increasingly online, dismissing plastic, demanding transparency and choosing vegan – all significant challenges for today’s beauty industry, says the managing director...
Investments in blockchain technology and smart packaging will help beauty brands and retailers overcome the rising problem of counterfeits on e-commerce and social platforms, says GlobalData.
Female shoppers worldwide want greater labelling transparency on clean beauty products, with many claiming brands do not provide sufficient ingredient information on-pack, a survey finds.
The B2B scent development company led by Miriam Vareldzis and known for supplying 100% natural fragrance with fully transparent ingredient lists, just added 5 new perfumery blending accords to its portfolio.
This week the multinational beauty maker announced that its CK EVERYONE Eau de toilette has attained a Material Health Certificate for environmental safety.
Fragrance design must be reimagined to focus on brand purpose and conscious consumerism from the start, and leveraging big data to do this will be increasingly important, says Firmenich.
Circular cosmetics requires collaboration on responsible packaging, but the future also needs better lifecycle analysis and recycling capabilities, says Albéa Group’s sustainability manager.
Consumer demands for transparency will rise, activism will increase and the trend of living with less will continue – key trends brands must consider when developing future sustainable strategies, says Euromonitor International.
![As green beauty continues its insatiable rise, there are challenges ahead for consumers and industry alike [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/08/green-beauty-in-2023-challenges-are-greenwashing-rising-costs-and-transparency-says-the-green-chemist-consultancy/16234573-1-eng-GB/Green-beauty-in-2023-challenges-are-greenwashing-rising-costs-and-transparency-says-The-Green-Chemist-Consultancy.jpg)
![According to the sustainability marketing specialist, blockchain also enables brands to share their sustainability 'journey' with interested shoppers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/27/green-beauty-claims-secure-and-transparent-with-blockchain-technology-says-provenance/16202977-1-eng-GB/Green-beauty-claims-secure-and-transparent-with-blockchain-technology-says-Provenance.jpg)
![Currently available in 14 languages, more will be added to the COSMILE Europe database next year, widening access even further for European consumers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/21/cosmetics-europe-launches-cosmile-europe-database-for-information-on-30-000-ingredients-in-14-languages/16186577-1-eng-GB/Cosmetics-Europe-launches-COSMILE-Europe-database-for-information-on-30-000-ingredients-in-14-languages.jpg)
![Consumers and retailers are demanding greater transparency and ways to prove product authenticity, green claims and wider supply chain stories [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/30/eu-digital-product-passports-good-for-green-beauty-future-says-map-emulsion-and-sorga-founder/15985130-1-eng-GB/EU-digital-product-passports-good-for-green-beauty-future-says-Map-Emulsion-and-SORGA-founder.jpg)
![The next five years will see plenty of change in beauty tech - a fast-evolving space with significant opportunities gaining momentum worldwide [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/24/beauty-tech-future-trends-2022-2027-include-metaverse-evolution-community-virtual-influencers-and-transparency/15877724-1-eng-GB/Beauty-tech-future-trends-2022-2027-include-metaverse-evolution-community-virtual-influencers-and-transparency.jpg)
![Full ingredient disclosure, tech-forward formulations and nostalgic scents are going to be key in the next few years [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/09/fragrance-trends-2024-include-transparency-biotech-and-nostalgia-say-experts-at-in-cosmetics-global/15396043-1-eng-GB/Fragrance-trends-2024-include-transparency-biotech-and-nostalgia-say-experts-at-in-Cosmetics-Global.jpg)
![Skinfo's online widget provides a visual overview on beauty ingredient lists that is designed to be simple to read and understand amongst consumers [Image: Skinfo]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/13/digital-beauty-tool-skinfo-aiming-to-simplify-ingredient-lists-online/15329874-1-eng-GB/Digital-beauty-tool-Skinfo-aiming-to-simplify-ingredient-lists-online.png)
![L'Oréal has worked collaboratively with four of its suppliers - Firmenich, Givaudan, IFF and Mane - to develop the voluntary fragrance disclosure model which will progressively inform consumers of fragrance ingredients used across the company's entire global brand portfolio [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/29/l-oreal-launches-fragrance-disclosure-model-to-increased-ingredient-transparency/12969164-1-eng-GB/L-Oreal-launches-fragrance-disclosure-model-to-increased-ingredient-transparency.jpg)
![Branding is changing and beauty brands must follow the shift in mentality as consumers look for more transparency on every aspect of business, beyond labels [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/26/green-beauty-needs-more-transparency-and-substantiation-of-claims-says-provenance-ceo/12768159-1-eng-GB/Green-beauty-needs-more-transparency-and-substantiation-of-claims-says-Provenance-CEO.jpg)
![Growth in skin care sales worldwide will be led by Asia-Pacific, specifically China, but also fuelled by the ongoing e-commerce boom [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/23/global-beauty-personal-care-market-to-rebound-in-2021-with-skin-care-sales-hitting-151bn-by-2025-says-euromonitor/12587324-2-eng-GB/Global-beauty-personal-care-market-to-rebound-in-2021-with-skin-care-sales-hitting-151bn-by-2025-says-Euromonitor.jpg)
![Many beauty and personal care brands have already kickstarted important green initiatives and unveiled ambitious climate goals, and The European Green Deal must serve as an 'opportunity' for more action [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/18/carbon-neutrality-2050-eu-goal-needs-green-beauty-push-says-globaldata/12578861-1-eng-GB/Carbon-neutrality-2050-EU-goal-needs-green-beauty-push-says-GlobalData.jpg)
