With a spotlight being shone on all aspects of environmental, social and governance (ESG), being awarded certifications from a body such as B Corp can help prove your credentials to potential customers and likeminded businesses. We spoke to some brands...
Jo Hughston, Head of Marketing at social-first marketing agency The Goat Agency, shared her advice for beauty brands that are navigating the ever-changing social media landscape in late 2023.
Special Edition: ETHICAL BEAUTY – VEGANISM, CRUELTY-FREE AND PLANETARY GOOD
Cosmetics companies are aware and invested in sustainable action, but more can be done to drive better beauty consumption and take a more holistic approach, according to findings in Brazil that offer wider valuable learnings, say researchers.
Cosmetics major Lush will close all global social media accounts across Instagram, Facebook, TikTok and Snapchat this month, stating they will remain closed until the platforms provide a safer environment for users.
Beauty major Natura &Co has partnered with Dutch eco video streaming platform WaterBear to launch a dedicated channel showcasing its environmental and social ambitions worldwide.
![A study has shown current sustainability focus and efforts are aimed at environmental impact and sourcing stages but a more 'holistic' approach must be taken [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/31/sustainable-beauty-advances-needs-holistic-life-cycle-focus-and-social-push-finds-study/13200044-1-eng-GB/Sustainable-beauty-advances-needs-holistic-life-cycle-focus-and-social-push-finds-study.jpg)
![Lush is closing all global social media accounts across Instagram, Facebook, TikTok and Snapchat and will instead invest in 'better communication channels elsewhere' [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/lush-to-close-instagram-facebook-tiktok-and-snapchat-global-accounts-for-user-safety/13036150-1-eng-GB/Lush-to-close-Instagram-Facebook-TikTok-and-Snapchat-global-accounts-for-user-safety.jpg)
![Natura &Co has become a founding member of The WaterBear Network and has a dedicated video channel it will use to create informative and inspiring content about its environmental and social efforts worldwide [Image: Natura &Co/WaterBear]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/natura-co-partners-with-waterbear-for-sustainable-beauty-video-channel/12711420-1-eng-GB/Natura-Co-partners-with-WaterBear-for-sustainable-beauty-video-channel.jpg)
