NUME-Lab is seeing a market gap for skin care combining Swiss quality and halal certification, and has detailed expansion plans for Singapore, Malaysia, and Hong Kong.
As consumers continue to become better educated about product ingredients and formulations, a commitment to transparency can be beneficial for cosmetics companies and consumers alike.
Women globally now prioritise looking healthy over looking young and the majority say their confidence is improving with age, highlighting the need to shift beauty narratives around ageing, say Avon execs.
The skinimalism trend continues to gain traction in beauty with fresh opportunities to develop all-in-one hybrid colour cosmetic and hair care products targeting this space, says WGSN.
The next two years will see a range of beauty cohorts take centre stage – lazy skinimalists, beautyversals, protopians and universals – carrying with them an increased focus on self-care, the environment and diversity, says a WGSN exec.
The global beauty and personal care market is bouncing back from a difficult COVID-19 period, and skin care will be the frontrunner in future growth as consumers continue to prioritise ‘skinimalism’ routines, according to Euromonitor International.
![Almost three-quarters (72%) of women worldwide are now focused on looking healthy rather than young after the pandemic [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/avon-power-in-ageing-report-finds-women-want-to-look-healthy-not-young/15637269-1-eng-GB/Avon-Power-In-Ageing-report-finds-women-want-to-look-healthy-not-young.jpg)
![Makeup and hair care products developed with quality and simplicity in mind will fare well in the skinimalism movement [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/07/skinimalism-trend-continues-with-opportunities-in-makeup-hair-care-on-the-horizon-says-wgsn/15580163-1-eng-GB/Skinimalism-trend-continues-with-opportunities-in-makeup-hair-care-on-the-horizon-says-WGSN.jpg)
![These four beauty cohorts are globally relevant and driven by strong needs and beliefs around the environment, wellbeing and self [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/25/wgsn-beauty-personas-of-2024-feature-lazy-skinimalists-protopians-and-beautyversals/15445009-1-eng-GB/WGSN-beauty-personas-of-2024-feature-lazy-skinimalists-protopians-and-beautyversals.jpg)
![Growth in skin care sales worldwide will be led by Asia-Pacific, specifically China, but also fuelled by the ongoing e-commerce boom [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/23/global-beauty-personal-care-market-to-rebound-in-2021-with-skin-care-sales-hitting-151bn-by-2025-says-euromonitor/12587324-2-eng-GB/Global-beauty-personal-care-market-to-rebound-in-2021-with-skin-care-sales-hitting-151bn-by-2025-says-Euromonitor.jpg)
