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Professor Osvaldas Rukšėnas highlighted that 'healthy ageing' has now become the topic of focus (Image:Getty) "Ageing is affected by many more factors than we expected": a neuroscientist on how 'anti-ageing' has become 'longevity' "We must realise that consumers’ confidence is the most precious commodity in our industry," said Moddaresi (Image: Getty) Key cosmetics regulation issues: Q&A with MD of Personal Care Regulatory Neurocosmetics is a growing trend as more beauty consumers demand products that make them feel good as well as look good (Image: Getty) 4 new neuro-cosmetic ingredient innovations Ecovia Intelligence's research shows the two accreditation categories with the highest adoption rates are 'natural and organic' and 'lower environmental impact' What’s next for ethical cosmetics accreditations? According to the forecasting company, beauty trends “don’t just spring from nowhere - and they aren’t as ‘fast’ as people assume” “Identifying a fad vs a trend is essential” WGSN on TikTok-based beauty NPD Cleeve shared that as "people want quick and easy sun protection" Ultrasun's UV Scalp and Face Mist SPF50+ has been very popular 7 sun care NPD trends to watch

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