The notion that beauty consumers have a fresh appetite for hyperrealist standards and tackling taboo topics head-on continues to gain ground in 2023. But what exactly does this mean for industry?
The return of in-store shopping, growth for ‘taboo’ products and demand for at-home salon treatments are just some of the industry trends we can expect to see this year, says NielsenIQ.
Lynda Searby talks the democratization of science, the rise of intimate personal care and ‘tweakments’, and what beauty stores of the future need to look like, with Mintel’s Andrew McDougall.