UK beauty retailer Superdrug has unveiled its budget own-brand makeup range designed to provide better accessibility for all consumers – a move that aligns well with the cost of living crisis and consumer trends, says an expert.
UK clothing majors Next and Boohoo have made a wise decision edging into online beauty with own-brand ranges given tightening consumer budgets and the unstoppable e-commerce boom, says GlobalData.
![The Studio London range features 136 different products, including foundations, eyeshadows and lipglosses, designed with diversity in mind [Image: Superdrug]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/03/superdrug-launches-studio-london-own-brand-budget-cosmetics-range-for-affordable-diverse-strategy/15910400-6-eng-GB/Superdrug-launches-Studio-London-own-brand-budget-cosmetics-range-for-affordable-diverse-strategy.jpg)
![Own-brand beauty launches from Next and Boohoo are a 'step in the right direction' for the retailers, tapping into plenty of growth promise [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/next-woah-skin-care-and-boohoo-beauty-launches-wise-in-rising-online-beauty-boom-says-globaldata/13261204-1-eng-GB/Next-Woah-skin-care-and-Boohoo-Beauty-launches-wise-in-rising-online-beauty-boom-says-GlobalData.jpg)
