Men's Skin Care

Grooming products designed for men are becoming increasingly sophisticated (Image: Getty)

Is men’s grooming still a lucrative market?

By Bronwyn Hardy

According to market insights company Statista, by 2028, the global male grooming market is estimated to be worth about $115bn (US dollars) – up from nearly $80bn in 2022.

The line of two sunscreens and after-sun lotion has been designed to withstand the 'highly active' lifestyles of military personnel but also the extreme conditions associated with outdoor sports (Getty Images)

Special Edition: Advances in sun protection - skin science and ingredients innovation

Military precision: Danish startup launches ‘extreme condition’ sunscreen brand

By Kacey Culliney

Danish startup Operators Skincare has developed a line of sun care products to withstand extreme conditions and highly active lifestyles experienced by military personnel and cater to needs in outdoor adventure sports.