A medically licensed, dermatologists’ test, Colourstart, has been recognised for use by UK hairdressing trade organisations as an alternative to the colour manufacturers’ recommendation of directly applying hair colour to the skin, which is known as the...
The strength of L’Oréal’s hair care business in 2022 came as a positive post-COVID surprise as consumers aspired to healthier, more diversified looks and shopped at the premium end of this category, its CEO says.
L’Oréal’s D2C personalised hair colour company Color & Co took years to develop and plans are now in place to drive it further into the digital beauty world, says the head of L’Oréal’s Tech Incubator.
Over the next two years, consumers will use hair colour to express individuality as mask-wearing becomes the new normal in a post-COVID world, propelling a raft of opportunities in DIY hair treatment and dye kits, says WGSN.
The European Commission’s Scientific Committee for Consumer Safety (SCCS) has published its final opinion on the safety of dihydroxyacetone (DHA) in hair colouring and cosmetic products, ruling it safe at specific concentrations.
Europe holds the lion’s share of a growing global hair styling category and the market will continue to surge, driven by trendy millennials and an explosion in e-commerce, according to Future Market Insights.
![Consumers are increasingly invested in the health of their hair and are investing in the premium end of the market to achieve desired looks and outcomes [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/14/l-oreal-ceo-says-hair-care-is-booming-as-consumers-show-interest-in-premium-luxury-products/16169579-1-eng-GB/L-Oreal-CEO-says-hair-care-is-booming-as-consumers-show-interest-in-premium-luxury-products.jpg)
