Beauty consumers today expect all claims to be scientifically substantiated and see great value in expert-led insights, strategies that will prove key as the value of products are increasingly called into question, says the head of beauty at Mintel.
A round-up of CosmeticsDesign-Europe’s most-read news from March 2023 shows interest in the future of tech, concerns around cosmetic claims and greenwashing and navigating through the cost-of-living crisis.
The beauty and personal care industry must acknowledge weaknesses and address them, because the gap between industry and consumers continues to widen, plagued by poorly backed claims and a raft of misinformation online, warns a cosmetic claims consultant.
Beauty manufacturers are increasingly looking to substantiate more traditional and mainstream claims like moisturising with clinical data as consumer expectations shift and competition hots up, says an executive from Eurofins Cosmetics and Personal Care.
The number of new skin care product launches incorporating oat kernel extracts and oils for their prebiotic properties to make skin health claims is growing year by year, according to Mintel.
Skin microbiome science and innovation is fast-evolving, with a plethora of tools, ingredients and research efforts spotlighting key areas of opportunity. But where exactly is the sector headed? And what might next-generation NPD look like?
A round-up of CosmeticsDesign-Europe’s most-read news from August 2021 shows interest in the most popular beauty brands on TikTok, Unilever’s patent on post-consumer resin coloured packaging, and The Hut Group’s acquisition of Cult Beauty.
Standing out in an increasingly competitive cosmetics market is often achieved with product claims, but brands and manufacturers must follow clear regulatory frameworks and closely monitor all digital activity - influencer content included.
Manufacturers should pull back on making strong claims and focus more on consumer education, holistic health and wellness concepts and ingredient innovation when addressing immunity in the beauty and personal care space, say experts.
A round-up of CosmeticsDesign-Europe’s most-read news from September 2020 shows significant interest in Watsons expanding into the Middle East and experts discussing cosmetic claims, natural beauty and green chemistry.
Claims development must happen simultaneously with new product development to ensure beauty products stand up to scrutiny under EU law, says an expert cosmetic claims consultant.
![Beauty brands that can offer expert-led discussions and back up all claims scientifically will be able to engage and connect with today's beauty consumer [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/04/18/substantiated-claims-and-expert-led-insights-key-to-the-future-of-beauty-mintel/16344190-1-eng-GB/Substantiated-claims-and-expert-led-insights-key-to-the-future-of-beauty-Mintel.jpg)
![Consumers are increasingly turning to their peers for information on beauty - online and offline - and getting further away from brands and brand messaging, claims a consultant [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/01/beauty-innovation-must-slow-and-become-science-led-with-substantiated-claims-and-honest-npd-says-dr-theresa-callaghan/16212877-1-eng-GB/Beauty-innovation-must-slow-and-become-science-led-with-substantiated-claims-and-honest-NPD-says-Dr-Theresa-Callaghan.jpg)
![Beauty manufacturers increasingly want instrumental data on mainstream benefits like moisturising, SPF and anti-ageing to make on-pack claims [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/30/cosmetic-claims-substantiation-rising-for-mainstream-benefits-like-moisturising-says-eurofins/13054086-1-eng-GB/Cosmetic-claims-substantiation-rising-for-mainstream-benefits-like-moisturising-says-Eurofins.jpg)
![The number of new skin care products with oat kernel extract or oil is on the rise, particularly those making prebiotic claims [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/21/oat-kernel-rising-star-ingredient-for-skin-health-claims-in-skin-care-says-mintel/12840341-1-eng-GB/Oat-kernel-rising-star-ingredient-for-skin-health-claims-in-skin-care-says-Mintel.jpg)
![The boom in social media and video platforms like Instagram, Facebook and TikTok and work with influencers means cosmetic companies have much more to monitor around product claims [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/02/cosmetic-claims-regulations-and-substantiation-in-the-digital-age-of-instagram-tiktok-and-facebook/12701975-1-eng-GB/Cosmetic-claims-regulations-and-substantiation-in-the-digital-age-of-Instagram-TikTok-and-Facebook.jpg)
![The immunity concept in beauty holds huge potential across topicals and ingestibles, with some clear pathways available to move successfully forward [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/01/immunity-and-beauty-need-science-and-ingredient-innovation-say-experts-during-cosmeticsdesign-webinar/12613937-4-eng-GB/Immunity-and-beauty-need-science-and-ingredient-innovation-say-experts-during-CosmeticsDesign-webinar.jpg)
