Beauty consumers today expect all claims to be scientifically substantiated and see great value in expert-led insights, strategies that will prove key as the value of products are increasingly called into question, says the head of beauty at Mintel.
Next-generation sun care, thinking local, the value of waste, menopause wellness and the importance of clinical proof-points are the top five beauty trends this year, being driven by an era of intentional consumption, says trend forecaster Beautystreams.
In a landscape of fluctuating consumer trust amidst, blockchain technology provides beauty a means to offer full transparency around sustainable product claims, says the MD of Provenance.
Lynda Searby talks the democratization of science, the rise of intimate personal care and ‘tweakments’, and what beauty stores of the future need to look like, with Mintel’s Andrew McDougall.
Understanding consumers’ needs is the first step to fulfilling them, but that can be challenging when they already have misguided preconceptions of how a product works, veteran cosmetics and personal care researchers say.
Personalised solutions, true innovation and credible claims are key for beauty brands to succeed among diverse population groups across Asia and beyond, say trends experts.
Green beauty’s insatiable rise is now subject to additional scrutiny in the UK under the Green Claims Code, and industry ought to carefully consider the guidance, says the head of the UK’s Cosmetic, Toiletry and Perfumery Association (CTPA).
Beauty manufacturers are increasingly looking to substantiate more traditional and mainstream claims like moisturising with clinical data as consumer expectations shift and competition hots up, says an executive from Eurofins Cosmetics and Personal Care.
Green beauty is evolving fast but there is so much more industry can do around transparency and communication on sustainability, especially backing up claims, says the CEO of sustainable communications software specialist Provenance.
Interest in topical and ingestible beauty products that support and even boost immunity is gaining traction, but what science can back up product developments and how much growth potential is there really in this space?
Special edition: Holistic Health & Wellness – Formulating for wellbeing and anti-ageing
National lockdowns and social distancing measures during the ongoing COVID-19 crisis have forced consumers to consider internal health and wellbeing more carefully, propelling greater expectations from beauty than before, says GlobalData.
A deep dive into CosmeticsDesign's Skin Microbiome Webinar
There will be a proliferation of newly carved out product categories targeting the skin microbiome in coming months, as consumer interest spikes and development capabilities advance, say experts.
The social media boom has created an architecture of misinformation that, if left unchallenged, will have damaging long-term effects on the beauty industry, warns a cosmetic claims consultant.
The skin microbiome continues to ignite interest as science fast advances and product innovations hit shelves, but where exactly are the biggest opportunities for industry and what will be the key challenges moving forward?
Interest in natural cosmetics continues to hold strong but industry must go beyond ‘natural’ claims to remain relevant in today’s global environmental crisis, considering more holistic criteria like end of life and biodegradability, says an expert consultant.
‘Natural’ will continue to be a popular product claim across beauty and personal care this year, but as consumer education deepens and concerns broaden, industry will have to be smarter about what attributes it spotlights, says a beauty expert.
Using collagen in beauty products – specifically ingestibles – is highly relevant amid today’s burgeoning consumer trend towards holistic health and wellness, says Mintel.
Developing food supplements that carry beauty claims for aesthetic benefits presents a real opportunity that the nutritional industry must look at seriously, says a regulatory expert.
![Beauty brands that can offer expert-led discussions and back up all claims scientifically will be able to engage and connect with today's beauty consumer [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/04/18/substantiated-claims-and-expert-led-insights-key-to-the-future-of-beauty-mintel/16344190-1-eng-GB/Substantiated-claims-and-expert-led-insights-key-to-the-future-of-beauty-Mintel.jpg)
![Consumers are shopping with more intention, impacting desires, needs and expectations in the beauty category in 2023 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/beautystreams-cosmotrends-2023-report-highlights-sun-care-waste-menopause-and-more-as-beauty-trends/16267621-1-eng-GB/Beautystreams-Cosmotrends-2023-report-highlights-sun-care-waste-menopause-and-more-as-beauty-trends.jpg)
![According to the sustainability marketing specialist, blockchain also enables brands to share their sustainability 'journey' with interested shoppers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/27/green-beauty-claims-secure-and-transparent-with-blockchain-technology-says-provenance/16202977-1-eng-GB/Green-beauty-claims-secure-and-transparent-with-blockchain-technology-says-Provenance.jpg)
![Intimate personal care and hormonal beauty are set to rise in importance next year as consumers look for products in previously taboo categories [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/market-trends/mintel-talks-beauty-trends-for-2023-highlighting-expert-science-self-care-sexual-health-and-smart-retail/16024334-1-eng-GB/Mintel-talks-beauty-trends-for-2023-highlighting-expert-science-self-care-sexual-health-and-smart-retail.jpg)
![Under the UK's new Green Claims Code, all businesses, products and services must ensure environmental claims are not misleading and are 'genuinely green' [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/02/04/green-claims-code-uk-competition-markets-authority-impact-on-beauty-analysis-from-ctpa/13216658-1-eng-GB/Green-Claims-Code-UK-Competition-Markets-Authority-impact-on-beauty-analysis-from-CTPA.jpg)
![Beauty manufacturers increasingly want instrumental data on mainstream benefits like moisturising, SPF and anti-ageing to make on-pack claims [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/30/cosmetic-claims-substantiation-rising-for-mainstream-benefits-like-moisturising-says-eurofins/13054086-1-eng-GB/Cosmetic-claims-substantiation-rising-for-mainstream-benefits-like-moisturising-says-Eurofins.jpg)
![Branding is changing and beauty brands must follow the shift in mentality as consumers look for more transparency on every aspect of business, beyond labels [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/26/green-beauty-needs-more-transparency-and-substantiation-of-claims-says-provenance-ceo/12768159-1-eng-GB/Green-beauty-needs-more-transparency-and-substantiation-of-claims-says-Provenance-CEO.jpg)
