To think of your favourite perfume in a purely scientific manner can dampen the magic a little, but it seems there is a formula when it comes to engaging the senses – and AI is giving perfumers a tool with which to find it.
Every fortnight we talk to a game-changer startup about why it exists and how it plans to transform the industry. This week we spoke to founder and MD of Precision Skin, Dr Theodora Mantzourani, about its business model, how its disrupting the industry,...
L'Oréal's venture capital fund BOLD has just invested in Timeline, a Swiss biotech that specialises in longevity in the beauty and health sectors, as the focus on longevity grows in the beauty industry.
It’s been a tech-filled year for the beauty and personal care industry. As 2023 draws to a close, we look back at some of our top beauty technology stories over the past year…
Estée Lauder revealed how it has been working with social media management software company Dash Hudson to use AI to pre-predict high-performing social media content to boost consumer engagement and make time and cost savings.
The technology available to serve the beauty and personal care industry is changing at lightening speed. We’ve rounded up some of the most innovative gamechangers – whether they are disrupting the product development process, overhauling ingredients testing,...
L'Oréal-incubated startup Interstellar Lab will start deploying its biopharming platform at French flavours and fragrance company Robertet in early 2024. We spoke to CEO Barbara Belvisi to find out more.
The US beauty market could potentially be fertile ground for Asian cosmetic brands which are valued for their efficacy, innovation, and unique approaches to beauty.
Kantar analysed global consumer search engine data from the past five years and revealed the trends that are currently shaping the global beauty and personal care industry.
Featuring its anti-wrinkle Argireline peptide, Lubrizol’s metaverse AI platform affords PBC product manufacturers the opportunity to interact and engage ‘Inside the Future of Beauty’ to ‘showcase the power of Argireline peptide in a way that has never...
Described as an ‘Airbnb-like platform for beauty professionals,’ digital platform Glambook has recently expanded its operations into the US as a free-to-use CRM option for beauty professionals to ‘manage bookings and streamline business operations.’...
Consumer demand continues to evolve in 2023 as AI/AR tools become more advanced, allowing cosmetics and personal beauty care product companies to provide more customized omnichannel brand encounters.
Beauty consumers today expect all claims to be scientifically substantiated and see great value in expert-led insights, strategies that will prove key as the value of products are increasingly called into question, says the head of beauty at Mintel.
Beauty will soon transition into industry 5.0 where mixed reality and interconnected drones and exoskeletons will favour the human element, enabling brands to integrate societal values and wellbeing in a smart and efficient way, says an executive from...
Investments in temporary tattoo printing technology by beauty bigwigs hint that the future of beauty will be influenced by experimentation, the metaverse, and heightened innovation in colour cosmetics.
International beauty major L’Oréal has developed a steam treatment hair device that it says is more compact, lightweight and energy efficient, enabling long-lasting styling safely.
Use of blue biotechnology in beauty continues to gain ground, but the concept remains complex for consumers and needs to be better defined before it reaches its true potential, say scientific and innovation specialists.
Microbiome beauty brand Gallinée has launched at-home skin health test kits in partnership with biotech specialist Sequential Skin that analyse bacterial diversity of a consumer's skin, enabling personalised routine recommendations.
Big Brand Talks – In Conversation with Today’s Beauty Leaders
The beauty industry is at the start of a truly exciting era where Artificial Intelligence (AI) becomes integrated into consumer lives, presenting huge scientific and product innovation opportunities ahead, says the global VP of science and tech and Unilever.
Beauty brands and retailers must invest in continuous relationship building with consumers via personalised, algorithmically orchestrated digital experiences across every step of the shopper journey, says the CEO of Finnish tech firm Revieve.
International personal care major Colgate-Palmolive is heavily invested in the digitisation of its business, building out augmented factories, clean data rooms and digital shelf innovation to drive growth globally.
In a landscape of fluctuating consumer trust amidst, blockchain technology provides beauty a means to offer full transparency around sustainable product claims, says the MD of Provenance.
The biggest skin concerns amongst both male and female consumers last year were wrinkles, fine lines and eye bags, according to data from Finnish tech firm Revieve.
Trade association Cosmetics Europe has launched a cosmetic ingredient database tool in 14 different languages to provide reliable and verified information for consumers across Europe.
The metaverse will provide an advanced means to engage and educate consumers, offer diagnosis and virtual interventions, and build data to drive stronger research in the cosmetic dermatology field, say researchers.
Human health was the central focus at this year’s CES tradeshow, with swathes of medical tech innovators focused on pain relief, nutrition, sleep and hormones – all of which could ultimately lead to beauty, but only indirectly, says a tech expert.
French beauty continues to fast evolve, with impressive tech innovation leading plenty of change that warrants a global spotlight and stage, says the deputy CEO of competitiveness cluster Cosmetic Valley.
TikTok changed the entire trends cycle for beauty brands in 2022, but how can it be used to drive sales in 2023? And what will happen if it’s banned in the US and EU?
International beauty major L’Oréal has acquired a minority stake in Korean temporary tattoo tech startup Prinker to fast-forward its vision of advancing beauty tech that empowers self-expression.
International beauty majors L’Oréal and Johnson & Johnson have launched smart beauty innovations in lipstick, brow care and skin supplements at this year’s CES tech tradeshow.
Entrepreneur and women’s safety campaigner Joy Hoover has developed a lipstick with tech that can protect women from assault by identifying the presence of date rape drugs.
Lynda Searby talks the democratization of science, the rise of intimate personal care and ‘tweakments’, and what beauty stores of the future need to look like, with Mintel’s Andrew McDougall.
Introducing digital product passports will be a strong move in tackling greenwashing in various industries, including cosmetics, but will also open up plenty of opportunities to differentiate and engage with consumers, says a digital expert.
The skin microbiome remains a highly competitive and innovative field, and advances in technology to better map microorganisms of groups and individuals is going to fast shape the category moving forward, says the CEO of a specialised venture capital...
A round-up of CosmeticsDesign-Europe’s most-read news from October 2022 shows interest in why beauty ‘tweakments’ could be cause for concern, Unilever’s big breakthrough plans in deodorants and an expert brainstorm on the future of beauty tech.
Building communities and taking a ‘virtual first’ approach will be key to future success in the beauty metaverse, but brands will also need to play outside that space to engage other consumers looking to embrace tech, say industry experts.
Beauty retail major Sephora is set to absorb prestige beauty e-commerce player Feelunique’s domain this week, kickstarting the start of its wider UK market re-entry plans.
Highly personalised beauty continues to soar and advances in specific digital technologies will empower and inform innovators, offering significant promise in areas like consumer wellness and mental health, says an expert.
A round-up of CosmeticsDesign-Europe’s most-read news from September 2022 shows interest in L’Oréal’s thinking on the potential for live bacteria when targeting the skin microbiome, consumer perceptions around skin glow, big brands brainstorming the future...
Makeup trends over the next three years will be shaped by a rush of post-pandemic creativity and increasing engagement in virtual realities and tech, says WGSN.
Cosmetic formulation platforms like Novi Connect and The Good Face Project have entered the R&D process hoping to make access to data easier and more simple.
Getting your skin analysed from static selfies is set to become a thing of the past as beauty tech firms move to develop new technology to analyse skin and even hair with videos taken with your smartphone.
South Korean beauty major Amorepacific has developed highly personalised bath bombs by measuring consumers’ real-time emotional responses to fragrances and colour, designing formulas with algorithms to match individual moods.
![Generative artificial intelligence (AI) has the potential to transform the beauty industry by empowering consumers and fostering innovation. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/how-generative-ai-will-influence-the-future-of-beauty/16446746-1-eng-GB/How-generative-AI-will-influence-the-future-of-beauty.jpg)
![Beauty brands that can offer expert-led discussions and back up all claims scientifically will be able to engage and connect with today's beauty consumer [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/04/18/substantiated-claims-and-expert-led-insights-key-to-the-future-of-beauty-mintel/16344190-1-eng-GB/Substantiated-claims-and-expert-led-insights-key-to-the-future-of-beauty-Mintel.jpg)
![Industry 5.0 will see the human element gain importance again, as workers return to factories with integrated smart technologies such as exoskeletons and drones [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/04/12/beauty-tech-entering-industry-5.0-era-where-human-element-and-wellbeing-take-centre-stage-says-beauty-cluster/16326811-1-eng-GB/Beauty-tech-entering-industry-5.0-era-where-human-element-and-wellbeing-take-centre-stage-says-Beauty-Cluster.jpg)
![Investments in temporary tattoo printing technology by beauty bigwigs hint on the future of beauty. [LG H&H / Imprintu]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/why-beauty-giants-are-investing-in-temporary-tattoo-technology/16246165-1-eng-GB/Why-beauty-giants-are-investing-in-temporary-tattoo-technology.jpg)
![The hair brush device incorporates heat conducing teeth with steam dispensers for effective and easy brushing and styling [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/l-oreal-files-patents-on-steam-treatment-hair-brush-device-for-compact-safe-long-lasting-styling/16292962-1-eng-GB/L-Oreal-files-patents-on-steam-treatment-hair-brush-device-for-compact-safe-long-lasting-styling.jpg)
![There are plenty of stories the beauty industry can tell to help consumers better understand blue biotechnologies and ingredients developed in this way [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/blue-biotech-in-beauty-needs-better-storytelling-and-consumer-engagement-say-experts/16270672-1-eng-GB/Blue-biotech-in-beauty-needs-better-storytelling-and-consumer-engagement-say-experts.jpg)
![The skin microbiome test kits contain a simple-to-use patch that consumers apply to their skin for 10 seconds, before packaging it up in a test tube and posting it off for analysis [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/09/gallinee-launches-skin-health-testing-kit-with-sequential-skin-to-analyse-skin-microbiomes-and-personalise-recommendations/16236964-1-eng-GB/Gallinee-launches-skin-health-testing-kit-with-Sequential-Skin-to-analyse-skin-microbiomes-and-personalise-recommendations.jpg)
![Using advanced tech to understand consumer beauty routines - showering times, water temperatures and product use - will revolutionise product development [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/08/beauty-tech-like-ai-machine-learning-and-quantum-computing-the-future-of-innovation-says-unilever-vp/16233460-1-eng-GB/Beauty-tech-like-AI-machine-learning-and-quantum-computing-the-future-of-innovation-says-Unilever-VP.jpg)
![Building lasting and meaningful relationships with consumers via an array of digital tools will enable industry plug true needs and expectations [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/07/beauty-retail-future-is-in-relationship-commerce-and-personalised-experiences-says-revieve-ceo/16229584-1-eng-GB/Beauty-retail-future-is-in-relationship-commerce-and-personalised-experiences-says-Revieve-CEO.jpg)
![Shopper journeys now blur across online and offline worlds, carving out plentiful opportunities for consumer brands to better engage, learn and innovate accordingly [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/28/colgate-palmolive-digital-transformation-focused-on-smart-factories-clean-data-rooms-and-digital-shelf-innovation/16208842-1-eng-GB/Colgate-Palmolive-digital-transformation-focused-on-smart-factories-clean-data-rooms-and-digital-shelf-innovation.jpg)
![According to the sustainability marketing specialist, blockchain also enables brands to share their sustainability 'journey' with interested shoppers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/27/green-beauty-claims-secure-and-transparent-with-blockchain-technology-says-provenance/16202977-1-eng-GB/Green-beauty-claims-secure-and-transparent-with-blockchain-technology-says-Provenance.jpg)
![Men and women globally share these top skin care concerns, likely because skin appearance reflects overall health and wellbeing [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/22/revieve-report-shows-wrinkles-fine-lines-and-eye-bags-biggest-skin-care-concerns-in-2022-globally/16190224-1-eng-GB/Revieve-report-shows-wrinkles-fine-lines-and-eye-bags-biggest-skin-care-concerns-in-2022-globally.jpg)
![Currently available in 14 languages, more will be added to the COSMILE Europe database next year, widening access even further for European consumers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/21/cosmetics-europe-launches-cosmile-europe-database-for-information-on-30-000-ingredients-in-14-languages/16186577-1-eng-GB/Cosmetics-Europe-launches-COSMILE-Europe-database-for-information-on-30-000-ingredients-in-14-languages.jpg)
![From staff training to digital diagnosis and data-based research, scientists in all related disciplines should collaborate to make the most of what the metaverse can offer the cosmetic dermatology world [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/15/metaverse-offers-cosmetic-dermatology-promise-for-diagnosis-doctor-patient-engagement-and-research/16171697-2-eng-GB/Metaverse-offers-cosmetic-dermatology-promise-for-diagnosis-doctor-patient-engagement-and-research.jpg)
![Some medical tech innovations, like smart mirrors or watches, can ultimately and indirectly lead to beauty through routine or product recommendations [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/02/medical-tech-versus-beauty-tech-the-innovative-focus-at-ces-2023-says-robin-raskin/16139546-1-eng-GB/Medical-tech-versus-beauty-tech-the-innovative-focus-at-CES-2023-says-Robin-Raskin.jpg)
![The French competitiveness cluster Cosmetic Valley is driving forward a new vision of cosmetics, around inclusivity, wellness, usefulness, planetary health and liberation, and tech is central [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/cosmetic-valley-deputy-ceo-talks-new-vision-of-french-beauty-and-importance-of-tech/16125554-1-eng-GB/Cosmetic-Valley-deputy-CEO-talks-new-vision-of-French-beauty-and-importance-of-tech.jpg)
![The investment comes as beauty standards continue to morph as consumers demand products and devices that help with self-expression and building identities [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/10/l-oreal-minority-investment-in-korea-s-prinker-to-drive-beauty-tech-for-self-expression-personalisation/16069643-1-eng-GB/L-Oreal-minority-investment-in-Korea-s-Prinker-to-drive-beauty-tech-for-self-expression-personalisation.jpg)
![L'Oréal has unveiled two prototype smart makeup application devices - one for lipstick and another for brows - both designed to make the category more inclusive and accessible [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/04/l-oreal-and-johnson-johnson-launch-smart-inclusive-beauty-devices-at-ces-tech-tradeshow-2023/16054832-1-eng-GB/L-Oreal-and-Johnson-Johnson-launch-smart-inclusive-beauty-devices-at-CES-tech-tradeshow-2023.jpg)
![Each stick covertly holds two test strips that can detect presence of Benzodiazepines – commonly used in date rape drugs like Rohypnol, Ativan, Xanax, and Klonopin – with just one drop of any beverage, alcoholic or not. The lipstick also features a Bluetooth connected 'safety' button to send alerts and messages [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/article/2022/12/20/lipstick-startup-esoes-launches-smart-lipstick-with-date-rape-drug-detection-and-bluetooth-safety-button/16038944-1-eng-GB/Lipstick-startup-Esoes-launches-smart-lipstick-with-date-rape-drug-detection-and-Bluetooth-safety-button.jpg)
![Intimate personal care and hormonal beauty are set to rise in importance next year as consumers look for products in previously taboo categories [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/market-trends/mintel-talks-beauty-trends-for-2023-highlighting-expert-science-self-care-sexual-health-and-smart-retail/16024334-1-eng-GB/Mintel-talks-beauty-trends-for-2023-highlighting-expert-science-self-care-sexual-health-and-smart-retail.jpg)
![Consumers and retailers are demanding greater transparency and ways to prove product authenticity, green claims and wider supply chain stories [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/30/eu-digital-product-passports-good-for-green-beauty-future-says-map-emulsion-and-sorga-founder/15985130-1-eng-GB/EU-digital-product-passports-good-for-green-beauty-future-says-Map-Emulsion-and-SORGA-founder.jpg)
![The future of skin microbiome innovation certainly lies in tech-forward innovation, with microbiome mapping and personalisation at the fore [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/11/skin-microbiome-innovation-seeing-tech-personalisation-and-south-korea-lead-the-way-says-seventure-partners/15928751-1-eng-GB/Skin-microbiome-innovation-seeing-tech-personalisation-and-South-Korea-lead-the-way-says-Seventure-Partners.jpg)
![The next five years will see plenty of change in beauty tech - a fast-evolving space with significant opportunities gaining momentum worldwide [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/24/beauty-tech-future-trends-2022-2027-include-metaverse-evolution-community-virtual-influencers-and-transparency/15877724-1-eng-GB/Beauty-tech-future-trends-2022-2027-include-metaverse-evolution-community-virtual-influencers-and-transparency.jpg)
![Beauty brands big and small are being urged to experiment with Web3 concepts such as NFTs and the Metaverse. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/10/20/beauty-in-the-metaverse-web3-expert-encourages-beauty-brands-to-make-first-small-steps-into-the-future/15864221-1-eng-GB/Beauty-in-the-Metaverse-Web3-expert-encourages-beauty-brands-to-make-first-small-steps-into-the-future.jpg)
![Sephora announced the acquisition of Feelunique last year but is this week set to absorb the UK domain and website [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/17/sephora-absorbs-feelunique-domain-sealing-uk-acquisition-and-kickstarting-re-entry-plans/15854417-1-eng-GB/Sephora-absorbs-Feelunique-domain-sealing-UK-acquisition-and-kickstarting-re-entry-plans.jpg)
![The fast developments and wider access of these three digital technologies mean beauty companies can start developing smarter and more meaningful personalised offerings [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/14/personalised-beauty-future-promise-with-genomics-microbiome-analysis-and-biomarker-sensing-says-sagentia-innovation/15851054-1-eng-GB/Personalised-beauty-future-promise-with-genomics-microbiome-analysis-and-biomarker-sensing-says-Sagentia-Innovation.jpg)
![Colour cosmetic consumers will expect more from immersive and virtual worlds, turning to tech to help purchase decisions [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/13/future-of-makeup-2025-wgsn-report-spotlights-post-pandemic-creativity-beauty-tech-and-metaverse/15848012-1-eng-GB/Future-of-makeup-2025-WGSN-report-spotlights-post-pandemic-creativity-beauty-tech-and-metaverse.jpg)
![Earlier this year at CEW 2022, Amorepacific unveiled its concept 'Mind-linked bathbot' technology that used neuroscience tools to design bath bombs to align with real-time consumer emotional needs [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example/15825885-1-eng-GB/Amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example.jpg)
