Consumer engagement in the fragrance category is growing worldwide, fuelled by interest in wellbeing and mood but also seduction as people start to socialise again, says the CEO of L’Oréal.
L’Oréal has officially launched the beta version of its AI at-home personalised cosmetics device as a lipstick variant under its prestige Yves Saint Laurent (YSL) brand.
L’Oréal has reported its strongest sales growth in a decade, with Luxe and Active cosmetics surging significantly and e-commerce growing ‘spectacularly’, according to its CEO and chairman.
Leading luxury beauty brands have been recognised for packaging innovation efforts at the ADF&PCD 2020 trade show in Paris, with 3D printing and sustainability thrust into the spotlight.
Beauty major L'Oréal has launched its YSL perfume Libre after eight years in development, marking part of a flurry of fragrance innovation that it hopes will spruce up Western Europe growth.
Amidst its strongest global sales growth in a decade, L'Oréal says fragrance innovation should liven up the relatively flat sales environment in Western Europe.
Global beauty player L’Oréal’s travel retail business has enjoyed a strong financial year in 2016, according to its annual report, and describes itself as the number one leader in travel retail.
L’Oréal says it has signed an agreement to acquire prestige fragrance player Aletier Cologne, a niche player that is only found in selective retail outlets.
Fashion houses are heavily investing in beauty lines as they acknowledge brand awareness on a greater platform can be accessed through the global demand for premium cosmetics.
The Berlin based Ritz-Carlton hotel has unveiled a new feature in the form of a bar inspired by the world of haute parfumerie, which is offering a drinks experience based on 'fragrances and memories'.
According to market researcher ‘Promise Consulting’, three luxury brands leading the way in terms of popularity with French women are Chanel, Dior and Yves Saint Laurent.
The Advertising Standards Authority has banned Yves Saint Laurent’s latest perfume advertisement, amid complaints that the woman’s actions in the video simulated drug use.
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