Active lip care brand Esho is continuing its rise in beauty with a flurry of new launches and retail partnerships on the horizon as its founder aims to bring lips to the forefront of personalised routines.
The franchise agreement for A.S. Watson to expand into the Middle East is hugely significant for the wider beauty category, given the purchasing power and value of this region, say analysts.
Asia-Pacific beauty retail major A.S. Watson Group is primed to expand into Gulf Cooperation Council countries under an exclusive franchise agreement with regional conglomerate Al-Futtaim.
![Esho currently offers four 'hero' lip care products targeting hydration, lip volume, treatment and maintenance [Image: ESHO]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/02/25/dr-esho-lip-care-range-launching-on-lookfantastic-and-asos-with-global-expansion-and-npd-planned-for-2022/13274272-1-eng-GB/Dr-Esho-lip-care-range-launching-on-Lookfantastic-and-ASOS-with-global-expansion-and-NPD-planned-for-2022.png)
