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Reuters special report guides brands on avoiding pitfalls in Asia

Reuters special report guides brands on avoiding pitfalls in Asia

By Michelle Yeomans

Market research firm Reuters has compiled a special report on how multinational companies can develop successful brand strategies in South Korea and how they can avoid potential pitfalls that minimise profitability, dilute brand value and erode competitive...

L’Oreal eBay ruling: a warning shot to unauthorised sales

L’Oreal eBay ruling: a warning shot to unauthorised sales

By Andrew McDougall

The European Court of Justice’s ruling last month in the case between L’Oreal and eBay concerning the sale of unauthorised goods online, is one that should be welcomed by brand owners as they strive for brand protection.

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