Market research firm Reuters has compiled a special report on how multinational companies can develop successful brand strategies in South Korea and how they can avoid potential pitfalls that minimise profitability, dilute brand value and erode competitive...
The European Court of Justice’s ruling last month in the case between L’Oreal and eBay concerning the sale of unauthorised goods online, is one that should be welcomed by brand owners as they strive for brand protection.
The EU Court of Justice in its ruling in favour of L’Oréal, has stated eBay could be held liable for trade mark infringements if found to have an active role in the promotion and thus sale of fake products.
The European Court of Justice (ECJ) has ruled that use of trademarks as key words in online advertising can result in trademark infringement under certain circumstances, although it does not stop third parties from purchasing them.
The chairman of Miss Beverly Hills Inc says that the US courts have
upheld its legal battle to branding rights for the Miss Beverly
Hills name, a brand that has been used to market cosmetics,
fragrances and spa products.