Japanese cosmetic giant Shiseido Company has announced the decision to sell its low-cost personal care business to CVC Capital Partners in a deal worth 160 billion yen ($1.5bn) in order to focus on its more high-end cosmetic brands.
With low penetration and a large customer base, the cosmetics and toiletries market in China is a lucrative one for both local as well as international players.
Economic recession seems to have had little impact on the French
cosmetics and toiletries market. Sales in the country - valued at
almost €11 billion - rose by 5 per cent in 2003, the same annual
growth rate experienced for the past...
![Shiseido has announced the decision to sell its low-cost personal care business for $1.5bn. [Shiseido/Senka]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/02/04/shiseido-sells-off-personal-care-division-for-1.5bn-to-focus-on-high-end-skin-care/12160915-2-eng-GB/Shiseido-sells-off-personal-care-division-for-1.5bn-to-focus-on-high-end-skin-care.jpg)
