Sustainable Packaging

Gen Z are 'very young but conscious' - they want fun and purpose combined, says a trend expert (Getty Images)

ADF&PCD PARIS 2020

Gen Z turning beauty ‘emotional’, say trend experts

By Kacey Culliney

Generation Z are looking for playful beauty experiences to counter their anxiety about the future but also expect all products to be inherently sustainable and designed with purpose, say trend experts.

L'Oréal says the co-development took the company 'one step further' in its efforts to improve the environmental footprint of its packaging (Getty Images)

L’Oréal to launch paper-based cosmetic tubes in 2020

By Kacey Culliney

French beauty major L’Oréal has co-developed paper-based cosmetic tubes with global packaging firm Albéa and says industrial production and a market launch for skin care will happen next year.

Mass beauty brands should be treating environmentally-friendly packaging as part of their core brand identity, it shouldn’t just be a niche launch at the top end of the range (Getty Images)

The eco beauty package: ‘Mass brands need to step up more’

By Kacey Culliney

Sustainable packaging innovation must roll out across mass beauty and personal care if any real strides are to be made, and Western European consumers are largely ready for changes, says a Kantar Worldpanel research director.

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