Sustainable Packaging

L'Oréal says the co-development took the company 'one step further' in its efforts to improve the environmental footprint of its packaging (Getty Images)

L’Oréal to launch paper-based cosmetic tubes in 2020

By Kacey Culliney

French beauty major L’Oréal has co-developed paper-based cosmetic tubes with global packaging firm Albéa and says industrial production and a market launch for skin care will happen next year.

Mass beauty brands should be treating environmentally-friendly packaging as part of their core brand identity, it shouldn’t just be a niche launch at the top end of the range (Getty Images)

The eco beauty package: ‘Mass brands need to step up more’

By Kacey Culliney

Sustainable packaging innovation must roll out across mass beauty and personal care if any real strides are to be made, and Western European consumers are largely ready for changes, says a Kantar Worldpanel research director.

Recyclable cosmetics packaging: a central industry focus

Recyclable cosmetics packaging: a central industry focus

By Lucy Whitehouse

Recent moves by major players including Procter & Gamble and Unilever in the field of recyclable beauty and personal care packaging suggests it’s fast becoming a key area  of innovation and investment for the industry.

“Green packaging should be the norm, not an option”

“Green packaging should be the norm, not an option”


As the big cosmetics companies opt for sustainable packaging – the buzzword of the industry – one supplier has stated that green packs should not be viewed as special or optional, but should be the norm.


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