South Korea

Coty signs joint venture with LG H&H to expand in Korea

Coty signs joint venture with LG H&H to expand in Korea

By Andrew McDougall

In what has been a busy summer for beauty firm Coty, it has teamed up with Korean cosmetics player LG Household & Health Care (LG H&H) to create Coty Korea in order to expand the presence of both companies in the Korean cosmetics market.

Reuters special report guides brands on avoiding pitfalls in Asia

Reuters special report guides brands on avoiding pitfalls in Asia

By Michelle Yeomans

Market research firm Reuters has compiled a special report on how multinational companies can develop successful brand strategies in South Korea and how they can avoid potential pitfalls that minimise profitability, dilute brand value and erode competitive...

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