Social Media

According to Watson, speaking for longer than necessary can detract from your authority and expertise (Image: Getty)

Expert tips to excel in video content

By Kirsty Doolan

With the popularity of TikTok and other video-based social media platforms as marketing and educational tools, more consumers expect to see brand ambassadors on-camera sharing their expertise. How can cosmetics brands ensure they are getting the best...

Samaras said that Unilever R&D has around 12,000 microbiome samples from consumers of all ages, from all over the world, to get the fullest understanding of the skin

Innovating for Generation Alpha: Q&A with a Unilever R&D expert

By Kirsty Doolan

While the ‘tweens in Sephora’ headlines have raised a lot of eyebrows and some deeper concerns, it’s clear that Generation Alpha has a thirst for beauty products based on science and can potentially alter the future industry landscape.

Selena Gomez' Rare Beauty has amassed a strong community on social media channels such as TikTok

8 beauty brands that have nailed TikTok marketing strategy

By Sarah Cohen

TikTok had over 1.5bn monthly active users in 2023 and continues to be a quick and cost-effective way to raise brand awareness and visibility. We’ve rounded up the beauty brands that have seen the most marketing success on the app...

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WGSN reveals beauty trends for 2024 and beyond

WGSN reveals beauty trends for 2024 and beyond

By Kirsty Doolan

Trend forecaster WGSN has released its predictions for the cosmetics industry for next year. Scroll through to discover the trends and see the AI-generated images it has used to illustrate them.

Image: Getty

New beauty consumer insights from social listening

By Kirsty Doolan

Brandwatch has identified the major topics that have been trending in beauty consumers’ online conversations over the past year, to help guide brands on what their customers want.

Europe’s best summer beauty popups

Europe’s best summer beauty popups

By Kirsty Doolan

We’ve rounded up some of the most innovative and visually beautiful beauty popups that have graced cities across Europe over the past month.

TikTok said the initiative is a fast and affordable solution so merchants can

TikTok Shop launches UK logistics service

By Kirsty Doolan

The social media company said its new 'Fulfilled by TikTok' programme will make it “easier than ever for merchants using TikTok Shop to sell on the platform.”

The boom in social media and video platforms like Instagram, Facebook and TikTok and work with influencers means cosmetic companies have much more to monitor around product claims [Getty Images]

Cosmetic claims in a digital age: The regulations brands must navigate

By Tjaša Grum, CE.way Regulatory Consultants

Standing out in an increasingly competitive cosmetics market is often achieved with product claims, but brands and manufacturers must follow clear regulatory frameworks and closely monitor all digital activity - influencer content included.