There is lots of opportunity in the men’s skin care market as long as brands communicate correctly and remember that education is key, says the Director of men’s brand Wingman, who has launched its own range of products.
The opportunities in product development that biomimetics offer are exciting, but beauty brands also have to know how to talk to their customers about how these ingredients are helping to better their beauty products.
Functional water is leading the US market for beauty foods whilst
the dairy industry is failing to recognize the opportunities of
this growing sector, according to a report by journal New Nutrition
Premium skin and cosmetics range SK-II, by Proctor & Gamble,
has received industry recognition in the US, which follows a ban of
the range in China last year amidst fears of potentially harmful
metals found in formulas.
Swedish direct sales cosmetics company, Oriflame, has continued
with plans to make its mark on the Sri Lankan beauty market with
the recent launch of a new cosmetics range aimed at the booming
Light therapy treatment company, Lightwave Technologies, has teamed
up with a skin care manufacturer to create an effective post
cosmetic surgery skin care range, in an attempt to capitalize on
the ever-increasing consumer demand...