Shiseido targets international luxury market success
Japan-based cosmetics company Shiseido has announced it will innovate its luxury brand Clé de Peau Beauté with the aim of strengthening its competitiveness in the global high prestige cosmetics market by fusing domestic and overseas marketing.
Shiseido targets Balkan Peninsula
Japanese cosmetics giant Shiseido has signed a distribution deal with Everet Group to sell products in three countries of the Balkan Peninsula in Southeastern Europe.
Shiseido enters Mongolian market
Japanese cosmetics company Shiseido is expanding its global footprint by commencing sales of its products in Mongolia.
Shiseido completes construction of Vietnamese factory
Japanese cosmetics company Shiseido has announced the completion of its Vietnamese factory, strengthening its global production system.
Shiseido to acquire its sales distributor in Switzerland
Shiseido has announced it will take over the operation of its current sales distributor in Switzerland in order to strengthen its businesses in the Swiss market.
Recovery in Japanese market could boost Shiseido’s performance
Hopes of a recovery in consumer spending linked to the election of the Democratic Party of Japan has led analysts to up the outlook for Japanese firm Shiseido’s domestic sales.
New lipstick pigment adds shine and disguises wrinkles, says Shiseido
A new lipstick pigment combines vivid shine whilst helping to diminish the appearance of lip lines and wrinkles, says manufacturer Shiseido.
Shiseido appoints new head of US operations
Shiseido has appointed a new head of its US operations after
announcing the consolidation of its American businesses earlier in
Japan focuses on speciality beauty stores
Focusing on small speciality retailers in Japan as opposed to
department and drugstore channels may be the way forward, according
to Japanese media.
Shiseido cuts product numbers to increase profits
Japan-based cosmetics company Shiseido will significantly reduce
its product portfolio and continue its focus on the Asian markets
in order to increase operating profit margin.
Shiseido builds subsidiary in booming Vietnam
Japan-based Shiseido is establishing a manufacturing subsidiary in
booming Vietnam to offset stagnant domestic sales.
Shiseido enters high growth Eastern European markets
Shiseido will begin selling its prestige cosmetics in Romania and
Bulgaria next month to take advantage of the high growth of the
beauty market in the two countries.
Shiseido plan new r&d centres to capture European market
Japanese beauty manufacturer Shiseido is expanding its research and
development centres, opening up facilities in Europe and Asia in an
effort to better appreciate the needs of its customers there and
expand beyond the US and domestic...
Shiseido hits losses on falling Japanese demand
Just one week after financial analysts reinforced a top credit
rating for leading Japanese cosmetic company Shiseido, the company
has posted a drop in profits as the domestic market wanes.
Shiseido pulls back into profit, but predicts tough times
Leading Japanese and global cosmetics player Shiseido has pulled
back into profit following improved sales and reduced labour costs,
but it is predicting that sales growth will slip in the coming year
as a result of competition.