Shaving company Schick launched a rebrand in March focused around showing a wider variety of men, minimalist design and user-generated consumer stories on social media. CosmeticsDesign interviewed Matt Bell, senior vice president of North America at Edgewell...
Bulldog Skincare has widened its sustainable razor offering with a second bamboo-based tool for sensitive skin – a move that challenges legacy thinking and plugs a gap in men’s shaving, its general manager says.
Proctor & Gamble has driven full-year 2019 net sales up 1% but a multi-billion write-down taken on its shaving brand Gillette has contributed to a net profit loss of close to €5bn.
The polymer-film making company behind such household goods as Cascade Action Pacs and Tide Pods announced this month a first product in this category—a single-use dissolvable pod pac of shaving cream.
Given recent competition in the shave and grooming categories, P&G is upping its marketing and advertising efforts as well as changing packaging and products to hold on to its market share.
Evonik is responding to the ongoing global enthusiasm for male grooming with a new set of formulations for the cleaning, conditioning and care of beards.
Once a key buzzword in beauty trends, is it fair to say male grooming has now lost its edge? We take a look back through our archives at recent shifts in the category, and consider where opportunities may still lie ahead.
The Anglo-Dutch consumer goods giant has expanded its footprint in the men’s grooming space with the acquisition of Dollar Shave Club, one of the fastest growing personal care businesses in North America.
Trend watchers have been predicting the end of the beard trend for several years now, but with solid evidence pointing to its demise, how will it affect the men’s grooming category?
Hair loss shampoo Alpecin is extending its global reach with a new market expansion services deal with DSKH that will see the brand available throughout China.
Sales for male grooming in Australia are taking a hit from the decline in men’s shaving, driven by the rise of the ‘hipster’ sub-culture and the increase in popularity of facial hair.
UK men’s grooming brand Hommage recently launched a crowd funding campaign that met with such a degree of success that it exceeded the £500,000 target within two weeks.
There is lots of opportunity in the men’s skin care market as long as brands communicate correctly and remember that education is key, says the Director of men’s brand Wingman, who has launched its own range of products.
According to Datamonitor, 51% of consumers believe obtaining the best value for money is most important when choosing a shaving product. So the market researcher wonders: are high prices to blame, or is it simply down to the ‘on trend’ hipster beard?
Market researcher Datamonitor has compiled an interactive report for Cosmetics Design readers based on the main markets and trends driving launches in male grooming.
According to market researcher Bridgethorne, despite a major decline across Europe in sales of men’s shaving and hair removal products, growth possibilities for niche products like beard oil, beard trimmers and moustache wax are ripe.
After 21 years on the throne, British entrepreneur Will King is stepping down as chief executive of King of Shaves, handing the ‘reigns’ to one of his long term business associates.
While having hair on the head is a desire for UK men, the opposite can be said about having hair on the body after half of all Brits admit there is more pressure nowadays for men to remove or groom body hair.
UK men want products to be marketed simply without a lot of adjectives or hype around ‘anti-ageing’ or ‘rejuvenation’ and marketing these products should follow this message.
Gillette’s newest razor is set to ditch the segment’s traditional emphasis on cartridges (blades), and focus instead on revamping the handle, in a move which goes against some opinion that innovation in the segment is limited.
As the founder of UK men’s grooming brand King of Shaves, Will King knows the ins and outs of this unpredictable category. And at next month’s Cosmetics Vision he will open up on what men really want out of their grooming products.
With Chinese, Japanese and Korean males indicated to be the most active consumers of grooming products, preferences have long grown from aftershave and shaving foam staples and innovation in skin care is booming to cater to this demand.
Despite men’s grooming becoming more popular, manufacturers still have to ensure they are marketing their products in the right way in order to get the most out of the market’s potential.
Cincinnati-based company, Dermovation has developed a do-it-yourself back hair removal product specifically for men that is said to be more convenient, efficient and lasts longer than other hair removal systems.
Cosmetics Design USA spoke to King Of Shaves founder and director to find out how this British men’s grooming company is tackling expansion into the US market.
Almost half of Britain’s young men grow facial hair and resist from being clean shaven all the time believing it is not necessary in order to look well-groomed, as well as citing skin irritation from shaving as a grooming complaint.
Missouri-based household and personal care firm Energizer has announced the purchase of American Safety Razor (ASR) and views the acquisition as a good opportunity to extend its personal care business.
Ingredients supplier Sederma has launched a hair growth minimising ingredient that it claims can help slow the growth of hair, and reduce its thickness, in the underarm and beard areas.
UK personal care provider Ulltra has launched a three-in-one dry shave cream that combines naturally derived ingredients alongside anti-ageing properties.
The main drawback of depilatory creams has always been the pungent odour. But French company Laurence Dumont believes it has come up with an odour-free hair removal cream.
The continued growth in male grooming products, combined with the
development of emerging markets is helping to further grow the
world market for shaving products.
Texas-based cosmetics company, Bold For Men (www.boldformen.com,
has announced the December launch of Bold For Men's Dry Shave Gel,
designed for use on dry skin, targeting the fast-growing niche
male-grooming market.
New Jersey-based CCA industries, a marketer of niche beauty and
health products, has announced a considerable increase in its third
quarter sales that is helping to drive the company towards its goal
of acquiring further brands.
The times when men had little choice when it came to skin care
products are well past. This month Tolsom will join the crowd,
launching a skin care for men range through e-tailer and direct
seller Quixtar.
US product development and marketing company Universal Group today
announced the introduction of Old Spice High Endurance shaving
products for men for which the trademark is licensed from Procter
& Gamble.
US product development company Universal group - that licenses the
Old Spice High Endurance trademarks from the Procter & Gamble
company - today announced the introduction of eleven new products
for men.