Procter & Gamble

Procter & Gamble has filed a patent for a hairbrush or comb that uses sensors to analyse the overall condition during grooming, feeding that back to consumers [Getty Images]

P&G files patent on ‘smart’ hair grooming device

By Kacey Culliney

Personal care major Procter & Gamble (P&G) has developed a hair grooming device that analyses the time, speed and force of brushing, collecting and storing data to communicate with its user.

Procter & Gamble says the skin microbiome in the diaper region of infants is 'unique' with 'microenvironments' that change during disease states (Getty Images)

Special Edition: Baby and Toddler Skin Care

P&G study finds microbiota may play ‘important role’ in diaper dermatitis

By Kacey Culliney

Personal care major Procter & Gamble (P&G) has shown that the skin microbiome in the diaper area among infants differs naturally but also changes according to disease states, suggesting microbiota may play an important role in diaper dermatitis.

At P&G, over 15 beauty and personal care brands remain

At P&G, over 15 beauty and personal care brands remain

By Deanna Utroske

Coty has completed the acquisition of 41 P&G brands. But that CPG company still owns many big names in beauty and has plans to remain a market leader with advancing product technologies and legacy brands.

P&G ‘fully co-operating’ in Italian tax probe

P&G ‘fully co-operating’ in Italian tax probe

By Michelle Yeomans

Personal care giant, Procter & Gamble says it is “fully cooperating” with Italian authorities who are reportedly investigating whether the brand has avoided paying taxes in the country.

P&G studies role of ascorbic acid in reducing skin reaction to PPD

P&G studies role of ascorbic acid in reducing skin reaction to PPD

By Andrew MCDOUGALL

A study carried out by researchers in Germany, The Netherlands and Belgium has found that pre-treatment of the skin with ascorbic acid could reduce elicitation reaction to hair dye component p-phenylenediamine (PPD) in sensitised individuals.

P&G streamlines global PR strategy

P&G streamlines global PR strategy

By Deanna Utroske

The consumer goods company is making changes to save money and influence consumers all at once, with public relations efforts squarely refocused on brand-building thought leadership initiatives.

The Old Spice brand portfolio gets a make-over

The Old Spice brand portfolio gets a make-over

By Simon Pitman

Procter & Gamble has decided to revamp one of the oldest men’s grooming brands by reformulating and rebranding with the help of a digital informercial to get the message out.

Splitting up P&G ‘would not be commercially beneficial’

Splitting up P&G ‘would not be commercially beneficial’

By Andrew MCDOUGALL

With a the company in a difficult period and sales dropping there has been a lot of talk of a structural change at Procter and Gamble, one of which is to split the company up; but this would not be beneficial according to Euromonitor.

Coty to merge P&G brands in $12.5bn deal

Coty to merge P&G brands in $12.5bn deal

By Andrew MCDOUGALL

Confirmation has come through that Coty will acquire 43 fragrance, colour cosmetics, and hair care brands from Procter & Gamble in a deal valued at $12.5 billion (€11.2bn).

Changes afoot for Coty and P&G but will it work, asks Euromonitor

Changes afoot for Coty and P&G but will it work, asks Euromonitor

By Andrew MCDOUGALL

It is no secret by now that cosmetics firm Coty is set to boost its presence in its core beauty categories via the $12 billion bid it has reportedly won for Procter & Gamble's spin-off beauty brands, but it is not a straight-forward success for...

P&G sells Frédéric Fekkai hair care

P&G sells Frédéric Fekkai hair care

By Deanna Utroske

The luxury hair brand along with its network of salons will be officially acquired on June 30th by a new venture dubbed Fekkai Brands, LLC.

L’Oreal Paris named most powerful and valuable cosmetics brand

L’Oreal Paris named most powerful and valuable cosmetics brand

By Andrew MCDOUGALL

L’Oreal Paris has been named the most powerful and valuable cosmetics brand by strategy consultancy Brand Finance, and its study has also highlighted positives for the Procter & Gamble brands, whilst it is bad news for Avon.