Procter & Gamble

Cosmetics advertisers must get tough on regulators and sharp on data

Cosmetics advertisers must get tough on regulators and sharp on data

By Guy Montague-Jones

The Advertising Standards Authority (ASA) in the UK has snared some of the biggest cosmetics names in regulatory traps because of their advertising claims. CosmeticsDesign.com spoke to Chris Gummer from Cider Solutions to discover who is to blame for...

P&G sells Sure deodorant brand

P&G sells Sure deodorant brand

By Simon Pitman

Procter & Gamble has sold its Sure deodorant brand to the
privately held Innovative Brands LLC for an undisclosed sum, as it
continues to concentrate on its two gender-specific deodorant
brands Old Spice for men and Secrets for...