Procter & Gamble

At P&G, over 15 beauty and personal care brands remain

At P&G, over 15 beauty and personal care brands remain

By Deanna Utroske

Coty has completed the acquisition of 41 P&G brands. But that CPG company still owns many big names in beauty and has plans to remain a market leader with advancing product technologies and legacy brands.

P&G ‘fully co-operating’ in Italian tax probe

P&G ‘fully co-operating’ in Italian tax probe

By Michelle Yeomans

Personal care giant, Procter & Gamble says it is “fully cooperating” with Italian authorities who are reportedly investigating whether the brand has avoided paying taxes in the country.

P&G studies role of ascorbic acid in reducing skin reaction to PPD

P&G studies role of ascorbic acid in reducing skin reaction to PPD

By Andrew MCDOUGALL

A study carried out by researchers in Germany, The Netherlands and Belgium has found that pre-treatment of the skin with ascorbic acid could reduce elicitation reaction to hair dye component p-phenylenediamine (PPD) in sensitised individuals.

P&G streamlines global PR strategy

P&G streamlines global PR strategy

By Deanna Utroske

The consumer goods company is making changes to save money and influence consumers all at once, with public relations efforts squarely refocused on brand-building thought leadership initiatives.

The Old Spice brand portfolio gets a make-over

The Old Spice brand portfolio gets a make-over

By Simon Pitman

Procter & Gamble has decided to revamp one of the oldest men’s grooming brands by reformulating and rebranding with the help of a digital informercial to get the message out.

Splitting up P&G ‘would not be commercially beneficial’

Splitting up P&G ‘would not be commercially beneficial’

By Andrew MCDOUGALL

With a the company in a difficult period and sales dropping there has been a lot of talk of a structural change at Procter and Gamble, one of which is to split the company up; but this would not be beneficial according to Euromonitor.

Coty to merge P&G brands in $12.5bn deal

Coty to merge P&G brands in $12.5bn deal

By Andrew MCDOUGALL

Confirmation has come through that Coty will acquire 43 fragrance, colour cosmetics, and hair care brands from Procter & Gamble in a deal valued at $12.5 billion (€11.2bn).

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